#BD4496#BD4496

#BD4496 is a mid, vivid pink. Relative luminance 0.172; OKLCH L 57.9% C 0.179 H 342.7°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD4496
RGB	rgb(189, 68, 150)
HSL	hsl(319, 48%, 50%)
HSV	hsv(319, 64%, 74%)
CMYK	cmyk(0%, 64%, 20.6%, 25.9%)
CIE-LAB	lab(48.46, 57.06, -19.95)
CIE-LCH	lch(48.46, 60.44, 340.73°)
OKLab	oklab(57.92% 0.1708 -0.0533)
OKLCH	oklch(57.92% 0.179 342.7)
XYZ	xyz(28.5592, 17.1577, 30.6559)
Luminance	0.1716 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4496 #44BD6B

analogous

#A744BD #BD4496 #BD4459

triadic

#BD4496 #96BD44 #4496BD

tetradic

#BD4496 #BDA744 #44BD6B #4459BD

square

#BD4496 #BDA744 #44BD6B #4459BD

split-complementary

#BD4496 #59BD44 #44BDA7

monochromatic

#63234F #913373 #BD4496 #CD71AF #DD9EC9

Accessibility & contrast

On white

4.74

#BD4496 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD4496 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4496

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4496	#FFFFFF	#000000	##FFFFFF
##BD4496	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E6698

Deuteranopia (green-blind)

#727A93

Tritanopia (blue-blind)

#C84567

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4496;
/* rgb */ color: rgb(189, 68, 150);
/* oklch */ color: oklch(57.9% 0.179 342.7);

Tailwind

colors: {
  custom: {
    50: '#d480b5',
    500: '#bd4496',
    950: '#000000',
  },
}

SCSS

$custom: #bd4496;
$custom-light: #d480b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4496",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 150
  },
  "hsl": {
    "h": 319.339,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57918,
    "c": 0.17889,
    "h": 342.7
  },
  "luminance": 0.17155
}

Semantic roles & 50–950 ramp

primary

#BD4496

secondary

#93C9A5

accent

#D77C50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4496

Body copy rendered with the generated semantic roles for this colour.

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