#BD4495#BD4495

#BD4495 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 57.9% C 0.178 H 343.1°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4495
RGB	rgb(189, 68, 149)
HSL	hsl(320, 48%, 50%)
HSV	hsv(320, 64%, 74%)
CMYK	cmyk(0%, 64%, 21.2%, 25.9%)
CIE-LAB	lab(48.42, 56.92, -19.41)
CIE-LCH	lch(48.42, 60.14, 341.17°)
OKLab	oklab(57.88% 0.1705 -0.0518)
OKLCH	oklch(57.88% 0.178 343.1)
XYZ	xyz(28.4791, 17.1257, 30.2337)
Luminance	0.1712 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4495 #44BD6C

analogous

#A944BD #BD4495 #BD4458

triadic

#BD4495 #95BD44 #4495BD

tetradic

#BD4495 #BDA944 #44BD6C #4458BD

square

#BD4495 #BDA944 #44BD6C #4458BD

split-complementary

#BD4495 #58BD44 #44BDA9

monochromatic

#63234E #913372 #BD4495 #CD71AF #DD9EC8

Accessibility & contrast

On white

4.75

#BD4495 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BD4495 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4495

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4495	#FFFFFF	#000000	##FFFFFF
##BD4495	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E6697

Deuteranopia (green-blind)

#727A92

Tritanopia (blue-blind)

#C84466

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4495;
/* rgb */ color: rgb(189, 68, 149);
/* oklch */ color: oklch(57.9% 0.178 343.1);

Tailwind

colors: {
  custom: {
    50: '#d480b4',
    500: '#bd4495',
    950: '#000000',
  },
}

SCSS

$custom: #bd4495;
$custom-light: #d480b4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4495",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 149
  },
  "hsl": {
    "h": 319.835,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57875,
    "c": 0.17824,
    "h": 343.1
  },
  "luminance": 0.17123
}

Semantic roles & 50–950 ramp

primary

#BD4495

secondary

#93C9A5

accent

#D77D50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4495

Body copy rendered with the generated semantic roles for this colour.

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