#BD4490#BD4490

#BD4490 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.7% C 0.175 H 345.3°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD4490
RGB	rgb(189, 68, 144)
HSL	hsl(322, 48%, 50%)
HSV	hsv(322, 64%, 74%)
CMYK	cmyk(0%, 64%, 23.8%, 25.9%)
CIE-LAB	lab(48.22, 56.23, -16.72)
CIE-LCH	lch(48.22, 58.66, 343.44°)
OKLab	oklab(57.67% 0.1694 -0.0443)
OKLCH	oklch(57.67% 0.175 345.3)
XYZ	xyz(28.0884, 16.9694, 28.1763)
Luminance	0.1697 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4490 #44BD71

analogous

#AD44BD #BD4490 #BD4453

triadic

#BD4490 #90BD44 #4490BD

tetradic

#BD4490 #BDAD44 #44BD71 #4453BD

square

#BD4490 #BDAD44 #44BD71 #4453BD

split-complementary

#BD4490 #53BD44 #44BDAD

monochromatic

#63234C #91336E #BD4490 #CD71AB #DD9EC6

Accessibility & contrast

On white

4.78

#BD4490 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD4490 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4490

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4490	#FFFFFF	#000000	##FFFFFF
##BD4490	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#506592

Deuteranopia (green-blind)

#747A8D

Tritanopia (blue-blind)

#C94264

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4490;
/* rgb */ color: rgb(189, 68, 144);
/* oklch */ color: oklch(57.7% 0.175 345.3);

Tailwind

colors: {
  custom: {
    50: '#d47fb0',
    500: '#bd4490',
    950: '#000000',
  },
}

SCSS

$custom: #bd4490;
$custom-light: #d47fb0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4490",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 144
  },
  "hsl": {
    "h": 322.314,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57666,
    "c": 0.17512,
    "h": 345.3
  },
  "luminance": 0.16967
}

Semantic roles & 50–950 ramp

primary

#BD4490

secondary

#93C9A7

accent

#D78350

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4490

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →