#BD448D#BD448D

#BD448D is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.5% C 0.173 H 346.7°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD448D
RGB	rgb(189, 68, 141)
HSL	hsl(324, 48%, 50%)
HSV	hsv(324, 64%, 74%)
CMYK	cmyk(0%, 64%, 25.4%, 25.9%)
CIE-LAB	lab(48.11, 55.82, -15.10)
CIE-LCH	lch(48.11, 57.83, 344.87°)
OKLab	oklab(57.54% 0.1687 -0.0398)
OKLCH	oklch(57.54% 0.173 346.7)
XYZ	xyz(27.8622, 16.8789, 26.9847)
Luminance	0.1688 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD448D #44BD74

analogous

#B144BD #BD448D #BD4450

triadic

#BD448D #8DBD44 #448DBD

tetradic

#BD448D #BDB144 #44BD74 #4450BD

square

#BD448D #BDB144 #44BD74 #4450BD

split-complementary

#BD448D #50BD44 #44BDB1

monochromatic

#63234A #91336C #BD448D #CD71A9 #DD9EC4

Accessibility & contrast

On white

4.80

#BD448D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD448D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD448D

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD448D	#FFFFFF	#000000	##FFFFFF
##BD448D	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52658F

Deuteranopia (green-blind)

#747A8A

Tritanopia (blue-blind)

#C94162

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd448d;
/* rgb */ color: rgb(189, 68, 141);
/* oklch */ color: oklch(57.5% 0.173 346.7);

Tailwind

colors: {
  custom: {
    50: '#d47fae',
    500: '#bd448d',
    950: '#000000',
  },
}

SCSS

$custom: #bd448d;
$custom-light: #d47fae;
$custom-dark: #000000;

JSON

{
  "hex": "#bd448d",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 141
  },
  "hsl": {
    "h": 323.802,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.57544,
    "c": 0.17332,
    "h": 346.7
  },
  "luminance": 0.16876
}

Semantic roles & 50–950 ramp

primary

#BD448D

secondary

#93C9A9

accent

#D78650

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD448D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →