#BD444A#BD444A
#BD444A is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.6% C 0.156 H 20.9°. Best body text is #FFFFFF at 5.14:1 contrast (WCAG AA passes).
Color values
| HEX | #BD444A |
|---|---|
| RGB | rgb(189, 68, 74) |
| HSL | hsl(357, 48%, 50%) |
| HSV | hsv(357, 64%, 74%) |
| CMYK | cmyk(0%, 64%, 60.8%, 25.9%) |
| CIE-LAB | lab(46.25, 49.01, 22.93) |
| CIE-LCH | lch(46.25, 54.10, 25.07°) |
| OKLab | oklab(55.55% 0.1454 0.0555) |
| OKLCH | oklch(55.55% 0.156 20.9) |
| XYZ | xyz(24.2917, 15.4507, 8.1804) |
| Luminance | 0.1545 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dusty Red
#B9484E
ΔE00 1.25
Dull Red
#BB3F3F
ΔE00 2.77
Reddish
#C44240
ΔE00 3.45
Faded Red
#D3494E
ΔE00 5.06
Cardinal
#C41E3A
ΔE00 5.18
Dark Coral
#CF524E
ΔE00 6.07
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD444A #44BDB7
analogous
#BD4486 #BD444A #BD7B44
triadic
#BD444A #4ABD44 #444ABD
tetradic
#BD444A #86BD44 #44BDB7 #7B44BD
square
#BD444A #86BD44 #44BDB7 #7B44BD
split-complementary
#BD444A #44BD7B #4486BD
monochromatic
#632326 #913338 #BD444A #CD7176 #DD9EA2
Accessibility & contrast
On white
5.14
#BD444A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.09
#BD444A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD444A
5.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD444A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD444A | 1.00 | 5.14 | 4.09 | 5.14 |
| #FFFFFF | 5.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#635D49
Deuteranopia (green-blind)
#817747
Tritanopia (blue-blind)
#CF2B47
Achromatopsia (no color)
#6E6E6E
Design tokens & code
CSS
--color: #bd444a; /* rgb */ color: rgb(189, 68, 74); /* oklch */ color: oklch(55.6% 0.156 20.9);
Tailwind
colors: {
custom: {
50: '#d77e7c',
500: '#bd444a',
950: '#000000',
},
}SCSS
$custom: #bd444a; $custom-light: #d77e7c; $custom-dark: #000000;
JSON
{
"hex": "#bd444a",
"rgb": {
"r": 189,
"g": 68,
"b": 74
},
"hsl": {
"h": 357.025,
"s": 47.826,
"l": 50.392
},
"oklch": {
"l": 0.55553,
"c": 0.15564,
"h": 20.9
},
"luminance": 0.15447
}Semantic roles & 50–950 ramp
primary
#BD444A
secondary
#93C9C7
accent
#D7D150
background
#FEF7F7
surface
#FCEEEE
border
#D5C9C9
text
#160A09
muted
#847C7B