#BD4449#BD4449

#BD4449 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.5% C 0.156 H 21.4°. Best body text is #FFFFFF at 5.14:1 contrast (WCAG AA passes).

Color values

HEX	#BD4449
RGB	rgb(189, 68, 73)
HSL	hsl(358, 48%, 50%)
HSV	hsv(358, 64%, 74%)
CMYK	cmyk(0%, 64%, 61.4%, 25.9%)
CIE-LAB	lab(46.23, 48.94, 23.51)
CIE-LCH	lch(46.23, 54.29, 25.66°)
OKLab	oklab(55.53% 0.145 0.0568)
OKLCH	oklch(55.53% 0.156 21.4)
XYZ	xyz(24.2583, 15.4374, 8.0044)
Luminance	0.1543 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4449 #44BDB8

analogous

#BD4485 #BD4449 #BD7C44

triadic

#BD4449 #49BD44 #4449BD

tetradic

#BD4449 #85BD44 #44BDB8 #7C44BD

square

#BD4449 #85BD44 #44BDB8 #7C44BD

split-complementary

#BD4449 #44BD7C #4485BD

monochromatic

#632326 #913337 #BD4449 #CD7175 #DD9EA1

Accessibility & contrast

On white

5.14

#BD4449 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.09

#BD4449 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4449

5.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4449	#FFFFFF	#000000	##FFFFFF
##BD4449	1.00	5.14	4.09	5.14
#FFFFFF	5.14	1.00	21.00	1.00
#000000	4.09	21.00	1.00	21.00
##FFFFFF	5.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635D48

Deuteranopia (green-blind)

#827746

Tritanopia (blue-blind)

#CF2B47

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4449;
/* rgb */ color: rgb(189, 68, 73);
/* oklch */ color: oklch(55.5% 0.156 21.4);

Tailwind

colors: {
  custom: {
    50: '#d77e7b',
    500: '#bd4449',
    950: '#000000',
  },
}

SCSS

$custom: #bd4449;
$custom-light: #d77e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4449",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 73
  },
  "hsl": {
    "h": 357.521,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55533,
    "c": 0.15571,
    "h": 21.4
  },
  "luminance": 0.15434
}

Semantic roles & 50–950 ramp

primary

#BD4449

secondary

#93C9C7

accent

#D7D250

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD4449

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →