#BD4447#BD4447

#BD4447 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.5% C 0.156 H 22.3°. Best body text is #FFFFFF at 5.15:1 contrast (WCAG AA passes).

Color values

HEX#BD4447
RGBrgb(189, 68, 71)
HSLhsl(359, 48%, 50%)
HSVhsv(359, 64%, 74%)
CMYKcmyk(0%, 64%, 62.4%, 25.9%)
CIE-LABlab(46.19, 48.80, 24.66)
CIE-LCHlch(46.19, 54.68, 26.81°)
OKLaboklab(55.5% 0.1442 0.0592)
OKLCHoklch(55.5% 0.156 22.3)
XYZxyz(24.1931, 15.4113, 7.6607)
Luminance0.1541 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4447 #44BDBA
analogous
#BD4484 #BD4447 #BD7D44
triadic
#BD4447 #47BD44 #4447BD
tetradic
#BD4447 #84BD44 #44BDBA #7D44BD
square
#BD4447 #84BD44 #44BDBA #7D44BD
split-complementary
#BD4447 #44BD7D #4484BD
monochromatic
#632325 #913335 #BD4447 #CD7174 #DD9EA0

Accessibility & contrast

On white

5.15
#BD4447 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.08
#BD4447 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4447
5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4447#FFFFFF#000000##FFFFFF
##BD44471.005.154.085.15
#FFFFFF5.151.0021.001.00
#0000004.0821.001.0021.00
##FFFFFF5.151.0021.001.00

Color blindness preview

Protanopia (red-blind)
#635D46
Deuteranopia (green-blind)
#827744
Tritanopia (blue-blind)
#CF2A46
Achromatopsia (no color)
#6D6D6D

Design tokens & code

CSS
--color: #bd4447;
/* rgb */ color: rgb(189, 68, 71);
/* oklch */ color: oklch(55.5% 0.156 22.3);
Tailwind
colors: {
  custom: {
    50: '#d77e7a',
    500: '#bd4447',
    950: '#000000',
  },
}
SCSS
$custom: #bd4447;
$custom-light: #d77e7a;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4447",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 71
  },
  "hsl": {
    "h": 358.512,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55496,
    "c": 0.1559,
    "h": 22.3
  },
  "luminance": 0.15408
}

Semantic roles & 50–950 ramp

primary
#BD4447
secondary
#93C9C8
accent
#D7D450
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A09
muted
#847C7B

Preview Lab

Preview with #BD4447

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4447 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva