#BD4446#BD4446

#BD4446 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.5% C 0.156 H 22.8°. Best body text is #FFFFFF at 5.15:1 contrast (WCAG AA passes).

Color values

HEX	#BD4446
RGB	rgb(189, 68, 70)
HSL	hsl(359, 48%, 50%)
HSV	hsv(359, 64%, 74%)
CMYK	cmyk(0%, 64%, 63%, 25.9%)
CIE-LAB	lab(46.18, 48.74, 25.24)
CIE-LCH	lch(46.18, 54.89, 27.38°)
OKLab	oklab(55.48% 0.1438 0.0604)
OKLCH	oklch(55.48% 0.156 22.8)
XYZ	xyz(24.1612, 15.3985, 7.4931)
Luminance	0.1540 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4446 #44BDBB

analogous

#BD4483 #BD4446 #BD7E44

triadic

#BD4446 #46BD44 #4446BD

tetradic

#BD4446 #83BD44 #44BDBB #7E44BD

square

#BD4446 #83BD44 #44BDBB #7E44BD

split-complementary

#BD4446 #44BD7E #4483BD

monochromatic

#632324 #913335 #BD4446 #CD7173 #DD9EA0

Accessibility & contrast

On white

5.15

#BD4446 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.08

#BD4446 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4446

5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4446	#FFFFFF	#000000	##FFFFFF
##BD4446	1.00	5.15	4.08	5.15
#FFFFFF	5.15	1.00	21.00	1.00
#000000	4.08	21.00	1.00	21.00
##FFFFFF	5.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635D45

Deuteranopia (green-blind)

#827743

Tritanopia (blue-blind)

#CF2A46

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4446;
/* rgb */ color: rgb(189, 68, 70);
/* oklch */ color: oklch(55.5% 0.156 22.8);

Tailwind

colors: {
  custom: {
    50: '#d77e79',
    500: '#bd4446',
    950: '#000000',
  },
}

SCSS

$custom: #bd4446;
$custom-light: #d77e79;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4446",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 70
  },
  "hsl": {
    "h": 359.008,
    "s": 47.826,
    "l": 50.392
  },
  "oklch": {
    "l": 0.55477,
    "c": 0.156,
    "h": 22.8
  },
  "luminance": 0.15395
}

Semantic roles & 50–950 ramp

primary

#BD4446

secondary

#93C9C8

accent

#D7D550

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD4446

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →