#BD4443#BD4443

#BD4443 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.4% C 0.156 H 24.2°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#BD4443
RGB	rgb(189, 68, 67)
HSL	hsl(0, 48%, 50%)
HSV	hsv(0, 65%, 74%)
CMYK	cmyk(0%, 64%, 64.6%, 25.9%)
CIE-LAB	lab(46.13, 48.55, 26.97)
CIE-LCH	lch(46.13, 55.54, 29.05°)
OKLab	oklab(55.42% 0.1427 0.064)
OKLCH	oklch(55.42% 0.156 24.2)
XYZ	xyz(24.0689, 15.3616, 7.0068)
Luminance	0.1536 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4443 #43BCBD

analogous

#BD437F #BD4443 #BD8143

triadic

#BD4443 #43BD44 #4443BD

tetradic

#BD4443 #7FBD43 #43BCBD #8143BD

square

#BD4443 #7FBD43 #43BCBD #8143BD

split-complementary

#BD4443 #43BD81 #437FBD

monochromatic

#632323 #903333 #BD4443 #CD7170 #DD9E9E

Accessibility & contrast

On white

5.16

#BD4443 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#BD4443 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4443

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4443	#FFFFFF	#000000	##FFFFFF
##BD4443	1.00	5.16	4.07	5.16
#FFFFFF	5.16	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645D42

Deuteranopia (green-blind)

#827740

Tritanopia (blue-blind)

#CF2945

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4443;
/* rgb */ color: rgb(189, 68, 67);
/* oklch */ color: oklch(55.4% 0.156 24.2);

Tailwind

colors: {
  custom: {
    50: '#d87e77',
    500: '#bd4443',
    950: '#000000',
  },
}

SCSS

$custom: #bd4443;
$custom-light: #d87e77;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4443",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 67
  },
  "hsl": {
    "h": 0.492,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.55424,
    "c": 0.15635,
    "h": 24.2
  },
  "luminance": 0.15358
}

Semantic roles & 50–950 ramp

primary

#BD4443

secondary

#93C9C9

accent

#D7D850

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4443

Body copy rendered with the generated semantic roles for this colour.

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