#BD4441#BD4441

#BD4441 is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.4% C 0.157 H 25.1°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#BD4441
RGB	rgb(189, 68, 65)
HSL	hsl(1, 49%, 50%)
HSV	hsv(1, 66%, 74%)
CMYK	cmyk(0%, 64%, 65.6%, 25.9%)
CIE-LAB	lab(46.09, 48.43, 28.11)
CIE-LCH	lch(46.09, 56.00, 30.14°)
OKLab	oklab(55.39% 0.1419 0.0663)
OKLCH	oklch(55.39% 0.157 25.1)
XYZ	xyz(24.0099, 15.3380, 6.6962)
Luminance	0.1533 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4441 #41BABD

analogous

#BD417C #BD4441 #BD8241

triadic

#BD4441 #41BD44 #4441BD

tetradic

#BD4441 #7CBD41 #41BABD #8241BD

square

#BD4441 #7CBD41 #41BABD #8241BD

split-complementary

#BD4441 #41BD82 #417CBD

monochromatic

#622322 #8F3431 #BD4441 #CD706E #DD9D9C

Accessibility & contrast

On white

5.16

#BD4441 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#BD4441 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4441

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4441	#FFFFFF	#000000	##FFFFFF
##BD4441	1.00	5.16	4.07	5.16
#FFFFFF	5.16	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645D40

Deuteranopia (green-blind)

#82773E

Tritanopia (blue-blind)

#CF2944

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4441;
/* rgb */ color: rgb(189, 68, 65);
/* oklch */ color: oklch(55.4% 0.157 25.1);

Tailwind

colors: {
  custom: {
    50: '#d87e75',
    500: '#bd4441',
    950: '#000000',
  },
}

SCSS

$custom: #bd4441;
$custom-light: #d87e75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4441",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 65
  },
  "hsl": {
    "h": 1.452,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.5539,
    "c": 0.15662,
    "h": 25.1
  },
  "luminance": 0.15335
}

Semantic roles & 50–950 ramp

primary

#BD4441

secondary

#91C8C9

accent

#D5D84F

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD4441

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →