#BD443C#BD443C

#BD443C is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.3% C 0.157 H 27.2°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#BD443C
RGB	rgb(189, 68, 60)
HSL	hsl(4, 52%, 49%)
HSV	hsv(4, 68%, 74%)
CMYK	cmyk(0%, 64%, 68.3%, 25.9%)
CIE-LAB	lab(46.02, 48.14, 30.96)
CIE-LCH	lch(46.02, 57.24, 32.75°)
OKLab	oklab(55.31% 0.14 0.072)
OKLCH	oklch(55.31% 0.157 27.2)
XYZ	xyz(23.8714, 15.2826, 5.9669)
Luminance	0.1528 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD443C #3CB5BD

analogous

#BD3C75 #BD443C #BD853C

triadic

#BD443C #3CBD44 #443CBD

tetradic

#BD443C #75BD3C #3CB5BD #853CBD

square

#BD443C #75BD3C #3CB5BD #853CBD

split-complementary

#BD443C #3CBD85 #3C75BD

monochromatic

#60231F #8F332D #BD443C #CF6E67 #DE9A96

Accessibility & contrast

On white

5.18

#BD443C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD443C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD443C

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD443C	#FFFFFF	#000000	##FFFFFF
##BD443C	1.00	5.18	4.06	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C3A

Deuteranopia (green-blind)

#837739

Tritanopia (blue-blind)

#CF2743

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd443c;
/* rgb */ color: rgb(189, 68, 60);
/* oklch */ color: oklch(55.3% 0.157 27.2);

Tailwind

colors: {
  custom: {
    50: '#d87e72',
    500: '#bd443c',
    950: '#000000',
  },
}

SCSS

$custom: #bd443c;
$custom-light: #d87e72;
$custom-dark: #000000;

JSON

{
  "hex": "#bd443c",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 60
  },
  "hsl": {
    "h": 3.721,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.55309,
    "c": 0.15741,
    "h": 27.2
  },
  "luminance": 0.15279
}

Semantic roles & 50–950 ramp

primary

#BD443C

secondary

#8CC5C9

accent

#D2DB4D

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD443C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →