#BD4438#BD4438

#BD4438 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.3% C 0.158 H 28.8°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD4438
RGB	rgb(189, 68, 56)
HSL	hsl(5, 54%, 48%)
HSV	hsv(5, 70%, 74%)
CMYK	cmyk(0%, 64%, 70.4%, 25.9%)
CIE-LAB	lab(45.96, 47.93, 33.21)
CIE-LCH	lch(45.96, 58.31, 34.72°)
OKLab	oklab(55.25% 0.1385 0.0763)
OKLCH	oklch(55.25% 0.158 28.8)
XYZ	xyz(23.7697, 15.2419, 5.4310)
Luminance	0.1524 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4438 #38B1BD

analogous

#BD386E #BD4438 #BD8738

triadic

#BD4438 #38BD44 #4438BD

tetradic

#BD4438 #6EBD38 #38B1BD #8738BD

square

#BD4438 #6EBD38 #38B1BD #8738BD

split-complementary

#BD4438 #38BD87 #386EBD

monochromatic

#5F221C #8E332A #BD4438 #D06C62 #DE9891

Accessibility & contrast

On white

5.19

#BD4438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD4438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4438

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4438	#FFFFFF	#000000	##FFFFFF
##BD4438	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C36

Deuteranopia (green-blind)

#837734

Tritanopia (blue-blind)

#D02642

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4438;
/* rgb */ color: rgb(189, 68, 56);
/* oklch */ color: oklch(55.3% 0.158 28.8);

Tailwind

colors: {
  custom: {
    50: '#d87e6f',
    500: '#bd4438',
    950: '#000000',
  },
}

SCSS

$custom: #bd4438;
$custom-light: #d87e6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4438",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 56
  },
  "hsl": {
    "h": 5.414,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.5525,
    "c": 0.15813,
    "h": 28.8
  },
  "luminance": 0.15239
}

Semantic roles & 50–950 ramp

primary

#BD4438

secondary

#87C3C9

accent

#D0DE4A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4438

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →