#BD4437#BD4437

#BD4437 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.158 H 29.2°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD4437
RGB	rgb(189, 68, 55)
HSL	hsl(6, 55%, 48%)
HSV	hsv(6, 71%, 74%)
CMYK	cmyk(0%, 64%, 70.9%, 25.9%)
CIE-LAB	lab(45.95, 47.88, 33.77)
CIE-LCH	lch(45.95, 58.59, 35.20°)
OKLab	oklab(55.24% 0.1382 0.0773)
OKLCH	oklch(55.24% 0.158 29.2)
XYZ	xyz(23.7455, 15.2322, 5.3034)
Luminance	0.1523 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4437 #37B0BD

analogous

#BD376D #BD4437 #BD8737

triadic

#BD4437 #37BD44 #4437BD

tetradic

#BD4437 #6DBD37 #37B0BD #8737BD

square

#BD4437 #6DBD37 #37B0BD #8737BD

split-complementary

#BD4437 #37BD87 #376DBD

monochromatic

#5E221B #8E3329 #BD4437 #D16B60 #DF9790

Accessibility & contrast

On white

5.19

#BD4437 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD4437 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4437

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4437	#FFFFFF	#000000	##FFFFFF
##BD4437	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C35

Deuteranopia (green-blind)

#837733

Tritanopia (blue-blind)

#D02642

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4437;
/* rgb */ color: rgb(189, 68, 55);
/* oklch */ color: oklch(55.2% 0.158 29.2);

Tailwind

colors: {
  custom: {
    50: '#d87e6e',
    500: '#bd4437',
    950: '#000000',
  },
}

SCSS

$custom: #bd4437;
$custom-light: #d87e6e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4437",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 55
  },
  "hsl": {
    "h": 5.821,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55236,
    "c": 0.15832,
    "h": 29.2
  },
  "luminance": 0.15229
}

Semantic roles & 50–950 ramp

primary

#BD4437

secondary

#86C3C9

accent

#D0DE4A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4437

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →