#BD4436#BD4436

#BD4436 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.159 H 29.6°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD4436
RGB	rgb(189, 68, 54)
HSL	hsl(6, 56%, 48%)
HSV	hsv(6, 71%, 74%)
CMYK	cmyk(0%, 64%, 71.4%, 25.9%)
CIE-LAB	lab(45.94, 47.83, 34.33)
CIE-LCH	lch(45.94, 58.87, 35.67°)
OKLab	oklab(55.22% 0.1378 0.0783)
OKLCH	oklch(55.22% 0.159 29.6)
XYZ	xyz(23.7217, 15.2227, 5.1785)
Luminance	0.1522 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4436 #36AFBD

analogous

#BD366C #BD4436 #BD8736

triadic

#BD4436 #36BD44 #4436BD

tetradic

#BD4436 #6CBD36 #36AFBD #8736BD

square

#BD4436 #6CBD36 #36AFBD #8736BD

split-complementary

#BD4436 #36BD87 #366CBD

monochromatic

#5E221B #8D3328 #BD4436 #D16B5F #DF978F

Accessibility & contrast

On white

5.19

#BD4436 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD4436 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4436

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4436	#FFFFFF	#000000	##FFFFFF
##BD4436	1.00	5.19	4.04	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C34

Deuteranopia (green-blind)

#837732

Tritanopia (blue-blind)

#D02641

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4436;
/* rgb */ color: rgb(189, 68, 54);
/* oklch */ color: oklch(55.2% 0.159 29.6);

Tailwind

colors: {
  custom: {
    50: '#d87e6d',
    500: '#bd4436',
    950: '#000000',
  },
}

SCSS

$custom: #bd4436;
$custom-light: #d87e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4436",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 54
  },
  "hsl": {
    "h": 6.222,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.55222,
    "c": 0.15851,
    "h": 29.6
  },
  "luminance": 0.15219
}

Semantic roles & 50–950 ramp

primary

#BD4436

secondary

#85C2C9

accent

#CFDF49

background

#FEF7F6

surface

#FCEEEB

border

#D5C9C6

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4436

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →