#BD4435#BD4435

#BD4435 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.159 H 30.0°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX#BD4435
RGBrgb(189, 68, 53)
HSLhsl(7, 56%, 47%)
HSVhsv(7, 72%, 74%)
CMYKcmyk(0%, 64%, 72%, 25.9%)
CIE-LABlab(45.93, 47.78, 34.88)
CIE-LCHlch(45.93, 59.16, 36.13°)
OKLaboklab(55.21% 0.1375 0.0793)
OKLCHoklch(55.21% 0.159 30)
XYZxyz(23.6985, 15.2134, 5.0561)
Luminance0.1521 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4435 #35AEBD
analogous
#BD356A #BD4435 #BD8835
triadic
#BD4435 #35BD44 #4435BD
tetradic
#BD4435 #6ABD35 #35AEBD #8835BD
square
#BD4435 #6ABD35 #35AEBD #8835BD
split-complementary
#BD4435 #35BD88 #356ABD
monochromatic
#5D221A #8D3328 #BD4435 #D26A5D #DF968D

Accessibility & contrast

On white

5.20
#BD4435 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.04
#BD4435 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4435
5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4435#FFFFFF#000000##FFFFFF
##BD44351.005.204.045.20
#FFFFFF5.201.0021.001.00
#0000004.0421.001.0021.00
##FFFFFF5.201.0021.001.00

Color blindness preview

Protanopia (red-blind)
#655C33
Deuteranopia (green-blind)
#837731
Tritanopia (blue-blind)
#D02641
Achromatopsia (no color)
#6D6D6D

Design tokens & code

CSS
--color: #bd4435;
/* rgb */ color: rgb(189, 68, 53);
/* oklch */ color: oklch(55.2% 0.159 30.0);
Tailwind
colors: {
  custom: {
    50: '#d87e6d',
    500: '#bd4435',
    950: '#000000',
  },
}
SCSS
$custom: #bd4435;
$custom-light: #d87e6d;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4435",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 53
  },
  "hsl": {
    "h": 6.618,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.55209,
    "c": 0.15871,
    "h": 30
  },
  "luminance": 0.1521
}

Semantic roles & 50–950 ramp

primary
#BD4435
secondary
#84C2CA
accent
#CFDF48
background
#FEF7F6
surface
#FCEEEB
border
#D5C9C6
text
#160A07
muted
#847C7A

Preview Lab

Preview with #BD4435

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4435 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva