#BD4435#BD4435

#BD4435 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.159 H 30.0°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD4435
RGB	rgb(189, 68, 53)
HSL	hsl(7, 56%, 47%)
HSV	hsv(7, 72%, 74%)
CMYK	cmyk(0%, 64%, 72%, 25.9%)
CIE-LAB	lab(45.93, 47.78, 34.88)
CIE-LCH	lch(45.93, 59.16, 36.13°)
OKLab	oklab(55.21% 0.1375 0.0793)
OKLCH	oklch(55.21% 0.159 30)
XYZ	xyz(23.6985, 15.2134, 5.0561)
Luminance	0.1521 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4435 #35AEBD

analogous

#BD356A #BD4435 #BD8835

triadic

#BD4435 #35BD44 #4435BD

tetradic

#BD4435 #6ABD35 #35AEBD #8835BD

square

#BD4435 #6ABD35 #35AEBD #8835BD

split-complementary

#BD4435 #35BD88 #356ABD

monochromatic

#5D221A #8D3328 #BD4435 #D26A5D #DF968D

Accessibility & contrast

On white

5.20

#BD4435 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD4435 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4435

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4435	#FFFFFF	#000000	##FFFFFF
##BD4435	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C33

Deuteranopia (green-blind)

#837731

Tritanopia (blue-blind)

#D02641

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4435;
/* rgb */ color: rgb(189, 68, 53);
/* oklch */ color: oklch(55.2% 0.159 30.0);

Tailwind

colors: {
  custom: {
    50: '#d87e6d',
    500: '#bd4435',
    950: '#000000',
  },
}

SCSS

$custom: #bd4435;
$custom-light: #d87e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4435",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 53
  },
  "hsl": {
    "h": 6.618,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.55209,
    "c": 0.15871,
    "h": 30
  },
  "luminance": 0.1521
}

Semantic roles & 50–950 ramp

primary

#BD4435

secondary

#84C2CA

accent

#CFDF48

background

#FEF7F6

surface

#FCEEEB

border

#D5C9C6

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4435

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →