#BD4434#BD4434

#BD4434 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.159 H 30.4°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD4434
RGB	rgb(189, 68, 52)
HSL	hsl(7, 57%, 47%)
HSV	hsv(7, 72%, 74%)
CMYK	cmyk(0%, 64%, 72.5%, 25.9%)
CIE-LAB	lab(45.91, 47.73, 35.43)
CIE-LCH	lch(45.91, 59.45, 36.59°)
OKLab	oklab(55.2% 0.1371 0.0803)
OKLCH	oklch(55.2% 0.159 30.4)
XYZ	xyz(23.6757, 15.2043, 4.9362)
Luminance	0.1520 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4434 #34ADBD

analogous

#BD3469 #BD4434 #BD8834

triadic

#BD4434 #34BD44 #4434BD

tetradic

#BD4434 #69BD34 #34ADBD #8834BD

square

#BD4434 #69BD34 #34ADBD #8834BD

split-complementary

#BD4434 #34BD88 #3469BD

monochromatic

#5D211A #8D3327 #BD4434 #D26A5C #DF968C

Accessibility & contrast

On white

5.20

#BD4434 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD4434 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4434

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4434	#FFFFFF	#000000	##FFFFFF
##BD4434	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C32

Deuteranopia (green-blind)

#837730

Tritanopia (blue-blind)

#D02641

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4434;
/* rgb */ color: rgb(189, 68, 52);
/* oklch */ color: oklch(55.2% 0.159 30.4);

Tailwind

colors: {
  custom: {
    50: '#d97e6c',
    500: '#bd4434',
    950: '#000000',
  },
}

SCSS

$custom: #bd4434;
$custom-light: #d97e6c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4434",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 52
  },
  "hsl": {
    "h": 7.007,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.55196,
    "c": 0.1589,
    "h": 30.4
  },
  "luminance": 0.15201
}

Semantic roles & 50–950 ramp

primary

#BD4434

secondary

#83C1CA

accent

#CEE048

background

#FEF7F6

surface

#FCEEEB

border

#D5C9C6

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4434

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →