#BD4431#BD4431

#BD4431 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.160 H 31.5°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD4431
RGB	rgb(189, 68, 49)
HSL	hsl(8, 59%, 47%)
HSV	hsv(8, 74%, 74%)
CMYK	cmyk(0%, 64%, 74.1%, 25.9%)
CIE-LAB	lab(45.88, 47.60, 37.07)
CIE-LCH	lch(45.88, 60.33, 37.91°)
OKLab	oklab(55.16% 0.1361 0.0832)
OKLCH	oklch(55.16% 0.16 31.5)
XYZ	xyz(23.6103, 15.1782, 4.5916)
Luminance	0.1517 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4431 #31AABD

analogous

#BD3164 #BD4431 #BD8A31

triadic

#BD4431 #31BD44 #4431BD

tetradic

#BD4431 #64BD31 #31AABD #8A31BD

square

#BD4431 #64BD31 #31AABD #8A31BD

split-complementary

#BD4431 #31BD8A #3164BD

monochromatic

#5C2118 #8C3324 #BD4431 #D46858 #E09488

Accessibility & contrast

On white

5.20

#BD4431 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#BD4431 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4431

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4431	#FFFFFF	#000000	##FFFFFF
##BD4431	1.00	5.20	4.03	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665C2E

Deuteranopia (green-blind)

#84772D

Tritanopia (blue-blind)

#D02540

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4431;
/* rgb */ color: rgb(189, 68, 49);
/* oklch */ color: oklch(55.2% 0.160 31.5);

Tailwind

colors: {
  custom: {
    50: '#d97d6a',
    500: '#bd4431',
    950: '#000000',
  },
}

SCSS

$custom: #bd4431;
$custom-light: #d97d6a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4431",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 49
  },
  "hsl": {
    "h": 8.143,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.55158,
    "c": 0.15951,
    "h": 31.5
  },
  "luminance": 0.15175
}

Semantic roles & 50–950 ramp

primary

#BD4431

secondary

#80C0CA

accent

#CDE246

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD4431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →