#BD4430#BD4430

#BD4430 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.1% C 0.160 H 31.8°. Best body text is #FFFFFF at 5.21:1 contrast (WCAG AA passes).

Color values

HEX	#BD4430
RGB	rgb(189, 68, 48)
HSL	hsl(9, 59%, 46%)
HSV	hsv(9, 75%, 74%)
CMYK	cmyk(0%, 64%, 74.6%, 25.9%)
CIE-LAB	lab(45.87, 47.55, 37.61)
CIE-LCH	lch(45.87, 60.63, 38.34°)
OKLab	oklab(55.15% 0.1358 0.0842)
OKLCH	oklch(55.15% 0.16 31.8)
XYZ	xyz(23.5894, 15.1698, 4.4817)
Luminance	0.1517 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4430 #30A9BD

analogous

#BD3062 #BD4430 #BD8B30

triadic

#BD4430 #30BD44 #4430BD

tetradic

#BD4430 #62BD30 #30A9BD #8B30BD

square

#BD4430 #62BD30 #30A9BD #8B30BD

split-complementary

#BD4430 #30BD8B #3062BD

monochromatic

#5B2117 #8C3224 #BD4430 #D46856 #E09487

Accessibility & contrast

On white

5.21

#BD4430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#BD4430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4430

5.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4430	#FFFFFF	#000000	##FFFFFF
##BD4430	1.00	5.21	4.03	5.21
#FFFFFF	5.21	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665C2D

Deuteranopia (green-blind)

#84762C

Tritanopia (blue-blind)

#D02540

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4430;
/* rgb */ color: rgb(189, 68, 48);
/* oklch */ color: oklch(55.1% 0.160 31.8);

Tailwind

colors: {
  custom: {
    50: '#d97d69',
    500: '#bd4430',
    950: '#000000',
  },
}

SCSS

$custom: #bd4430;
$custom-light: #d97d69;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4430",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 48
  },
  "hsl": {
    "h": 8.511,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55145,
    "c": 0.15973,
    "h": 31.8
  },
  "luminance": 0.15166
}

Semantic roles & 50–950 ramp

primary

#BD4430

secondary

#7FBFCA

accent

#CCE345

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD4430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →