#BD4429#BD4429
#BD4429 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.1% C 0.161 H 34.1°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4429 |
|---|---|
| RGB | rgb(189, 68, 41) |
| HSL | hsl(11, 64%, 45%) |
| HSV | hsv(11, 78%, 74%) |
| CMYK | cmyk(0%, 64%, 78.3%, 25.9%) |
| CIE-LAB | lab(45.79, 47.27, 41.30) |
| CIE-LCH | lch(45.79, 62.77, 41.14°) |
| OKLab | oklab(55.07% 0.1335 0.0903) |
| OKLCH | oklch(55.07% 0.161 34.1) |
| XYZ | xyz(23.4562, 15.1165, 3.7801) |
| Luminance | 0.1511 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 5.30
Rusty Red
#AF2F0D
ΔE00 5.91
Reddish
#C44240
ΔE00 7.04
Brick
#A03623
ΔE00 7.20
Brick Orange
#C14A09
ΔE00 7.21
Rust (survey)
#A83C09
ΔE00 7.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4429 #29A2BD
analogous
#BD2958 #BD4429 #BD8E29
triadic
#BD4429 #29BD44 #4429BD
tetradic
#BD4429 #58BD29 #29A2BD #8E29BD
square
#BD4429 #58BD29 #29A2BD #8E29BD
split-complementary
#BD4429 #29BD8E #2958BD
monochromatic
#582013 #8B321E #BD4429 #D8654B #E3907D
Accessibility & contrast
On white
5.22
#BD4429 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.02
#BD4429 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4429
5.22:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4429 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4429 | 1.00 | 5.22 | 4.02 | 5.22 |
| #FFFFFF | 5.22 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.22 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#665C25
Deuteranopia (green-blind)
#847624
Tritanopia (blue-blind)
#D0233F
Achromatopsia (no color)
#6C6C6C
Design tokens & code
CSS
--color: #bd4429; /* rgb */ color: rgb(189, 68, 41); /* oklch */ color: oklch(55.1% 0.161 34.1);
Tailwind
colors: {
custom: {
50: '#d97d65',
500: '#bd4429',
950: '#000000',
},
}SCSS
$custom: #bd4429; $custom-light: #d97d65; $custom-dark: #000000;
JSON
{
"hex": "#bd4429",
"rgb": {
"r": 189,
"g": 68,
"b": 41
},
"hsl": {
"h": 10.946,
"s": 64.348,
"l": 45.098
},
"oklch": {
"l": 0.55068,
"c": 0.16122,
"h": 34.1
},
"luminance": 0.15113
}Semantic roles & 50–950 ramp
primary
#BD4429
secondary
#77BCCB
accent
#C9E740
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160A05
muted
#847C7A