#BD4428#BD4428

#BD4428 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.1% C 0.161 H 34.4°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#BD4428
RGB	rgb(189, 68, 40)
HSL	hsl(11, 65%, 45%)
HSV	hsv(11, 79%, 74%)
CMYK	cmyk(0%, 64%, 78.8%, 25.9%)
CIE-LAB	lab(45.78, 47.24, 41.81)
CIE-LCH	lch(45.78, 63.08, 41.51°)
OKLab	oklab(55.06% 0.1332 0.0911)
OKLCH	oklch(55.06% 0.161 34.4)
XYZ	xyz(23.4390, 15.1096, 3.6893)
Luminance	0.1511 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4428 #28A1BD

analogous

#BD2857 #BD4428 #BD8E28

triadic

#BD4428 #28BD44 #4428BD

tetradic

#BD4428 #57BD28 #28A1BD #8E28BD

square

#BD4428 #57BD28 #28A1BD #8E28BD

split-complementary

#BD4428 #28BD8E #2857BD

monochromatic

#582013 #8A321D #BD4428 #D9644A #E38F7C

Accessibility & contrast

On white

5.22

#BD4428 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BD4428 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4428

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4428	#FFFFFF	#000000	##FFFFFF
##BD4428	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665C24

Deuteranopia (green-blind)

#847623

Tritanopia (blue-blind)

#D0233E

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd4428;
/* rgb */ color: rgb(189, 68, 40);
/* oklch */ color: oklch(55.1% 0.161 34.4);

Tailwind

colors: {
  custom: {
    50: '#d97d64',
    500: '#bd4428',
    950: '#000000',
  },
}

SCSS

$custom: #bd4428;
$custom-light: #d97d64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4428",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 40
  },
  "hsl": {
    "h": 11.275,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.55058,
    "c": 0.16143,
    "h": 34.4
  },
  "luminance": 0.15106
}

Semantic roles & 50–950 ramp

primary

#BD4428

secondary

#75BBCB

accent

#C8E840

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD4428

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →