#BD43B4#BD43B4

#BD43B4 is a mid, highly saturated purple. Relative luminance 0.181; OKLCH L 59.2% C 0.202 H 330.9°. Best body text is #000000 at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD43B4
RGB	rgb(189, 67, 180)
HSL	hsl(304, 48%, 50%)
HSV	hsv(304, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 4.8%, 25.9%)
CIE-LAB	lab(49.65, 62.04, -35.81)
CIE-LCH	lch(49.65, 71.63, 330.01°)
OKLab	oklab(59.23% 0.1764 -0.0984)
OKLCH	oklch(59.23% 0.202 330.9)
XYZ	xyz(31.2315, 18.1307, 45.0258)
Luminance	0.1813 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43B4 #43BD4C

analogous

#8943BD #BD43B4 #BD4377

triadic

#BD43B4 #B4BD43 #43B4BD

tetradic

#BD43B4 #BD8943 #43BD4C #4377BD

square

#BD43B4 #BD8943 #43BD4C #4377BD

split-complementary

#BD43B4 #77BD43 #43BD89

monochromatic

#63235E #903389 #BD43B4 #CD70C6 #DD9ED8

Accessibility & contrast

On white

4.54

#BD43B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.63

#BD43B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD43B4

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43B4	#FFFFFF	#000000	##000000
##BD43B4	1.00	4.54	4.63	4.63
#FFFFFF	4.54	1.00	21.00	21.00
#000000	4.63	21.00	1.00	1.00
##000000	4.63	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B6BB7

Deuteranopia (green-blind)

#657CB1

Tritanopia (blue-blind)

#C45076

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd43b4;
/* rgb */ color: rgb(189, 67, 180);
/* oklch */ color: oklch(59.2% 0.202 330.9);

Tailwind

colors: {
  custom: {
    50: '#d480cb',
    500: '#bd43b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd43b4;
$custom-light: #d480cb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43b4",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 180
  },
  "hsl": {
    "h": 304.426,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.59229,
    "c": 0.20202,
    "h": 330.9
  },
  "luminance": 0.18128
}

Semantic roles & 50–950 ramp

primary

#BD43B4

secondary

#93C997

accent

#D85A50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →