#BD43B0#BD43B0

#BD43B0 is a mid, vivid purple. Relative luminance 0.180; OKLCH L 59.0% C 0.199 H 332.3°. Best body text is #000000 at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD43B0
RGB	rgb(189, 67, 176)
HSL	hsl(306, 48%, 50%)
HSV	hsv(306, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 6.9%, 25.9%)
CIE-LAB	lab(49.46, 61.39, -33.77)
CIE-LCH	lch(49.46, 70.06, 331.18°)
OKLab	oklab(59.02% 0.1761 -0.0925)
OKLCH	oklch(59.02% 0.199 332.3)
XYZ	xyz(30.8299, 17.9701, 42.9107)
Luminance	0.1797 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43B0 #43BD50

analogous

#8D43BD #BD43B0 #BD4373

triadic

#BD43B0 #B0BD43 #43B0BD

tetradic

#BD43B0 #BD8D43 #43BD50 #4373BD

square

#BD43B0 #BD8D43 #43BD50 #4373BD

split-complementary

#BD43B0 #73BD43 #43BD8D

monochromatic

#63235C #903386 #BD43B0 #CD70C3 #DD9ED6

Accessibility & contrast

On white

4.57

#BD43B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.59

#BD43B0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD43B0

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43B0	#FFFFFF	#000000	##000000
##BD43B0	1.00	4.57	4.59	4.59
#FFFFFF	4.57	1.00	21.00	21.00
#000000	4.59	21.00	1.00	1.00
##000000	4.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E6AB3

Deuteranopia (green-blind)

#677CAD

Tritanopia (blue-blind)

#C54E74

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd43b0;
/* rgb */ color: rgb(189, 67, 176);
/* oklch */ color: oklch(59.0% 0.199 332.3);

Tailwind

colors: {
  custom: {
    50: '#d480c8',
    500: '#bd43b0',
    950: '#000000',
  },
}

SCSS

$custom: #bd43b0;
$custom-light: #d480c8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43b0",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 176
  },
  "hsl": {
    "h": 306.393,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.59024,
    "c": 0.1989,
    "h": 332.3
  },
  "luminance": 0.17968
}

Semantic roles & 50–950 ramp

primary

#BD43B0

secondary

#93C998

accent

#D85F50

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →