#BD43AF#BD43AF

#BD43AF is a mid, vivid purple. Relative luminance 0.179; OKLCH L 59.0% C 0.198 H 332.6°. Best body text is #000000 at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD43AF
RGB	rgb(189, 67, 175)
HSL	hsl(307, 48%, 50%)
HSV	hsv(307, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 7.4%, 25.9%)
CIE-LAB	lab(49.41, 61.23, -33.26)
CIE-LCH	lch(49.41, 69.68, 331.49°)
OKLab	oklab(58.97% 0.176 -0.0911)
OKLCH	oklch(58.97% 0.198 332.6)
XYZ	xyz(30.7313, 17.9306, 42.3915)
Luminance	0.1793 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43AF #43BD51

analogous

#8E43BD #BD43AF #BD4372

triadic

#BD43AF #AFBD43 #43AFBD

tetradic

#BD43AF #BD8E43 #43BD51 #4372BD

square

#BD43AF #BD8E43 #43BD51 #4372BD

split-complementary

#BD43AF #72BD43 #43BD8E

monochromatic

#63235C #903385 #BD43AF #CD70C2 #DD9ED6

Accessibility & contrast

On white

4.58

#BD43AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.59

#BD43AF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD43AF

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43AF	#FFFFFF	#000000	##000000
##BD43AF	1.00	4.58	4.59	4.59
#FFFFFF	4.58	1.00	21.00	21.00
#000000	4.59	21.00	1.00	1.00
##000000	4.59	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E6AB2

Deuteranopia (green-blind)

#687CAC

Tritanopia (blue-blind)

#C54E73

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43af;
/* rgb */ color: rgb(189, 67, 175);
/* oklch */ color: oklch(59.0% 0.198 332.6);

Tailwind

colors: {
  custom: {
    50: '#d480c7',
    500: '#bd43af',
    950: '#000000',
  },
}

SCSS

$custom: #bd43af;
$custom-light: #d480c7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43af",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 175
  },
  "hsl": {
    "h": 306.885,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58974,
    "c": 0.19813,
    "h": 332.6
  },
  "luminance": 0.17928
}

Semantic roles & 50–950 ramp

primary

#BD43AF

secondary

#93C999

accent

#D86050

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43AF

Body copy rendered with the generated semantic roles for this colour.

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