#BD43AE#BD43AE

#BD43AE is a mid, vivid purple. Relative luminance 0.179; OKLCH L 58.9% C 0.197 H 333.0°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD43AE
RGB	rgb(189, 67, 174)
HSL	hsl(307, 48%, 50%)
HSV	hsv(307, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 7.9%, 25.9%)
CIE-LAB	lab(49.36, 61.07, -32.75)
CIE-LCH	lch(49.36, 69.30, 331.80°)
OKLab	oklab(58.92% 0.1759 -0.0896)
OKLCH	oklch(58.92% 0.197 333)
XYZ	xyz(30.6335, 17.8915, 41.8762)
Luminance	0.1789 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43AE #43BD52

analogous

#8F43BD #BD43AE #BD4371

triadic

#BD43AE #AEBD43 #43AEBD

tetradic

#BD43AE #BD8F43 #43BD52 #4371BD

square

#BD43AE #BD8F43 #43BD52 #4371BD

split-complementary

#BD43AE #71BD43 #43BD8F

monochromatic

#63235B #903385 #BD43AE #CD70C2 #DD9ED5

Accessibility & contrast

On white

4.59

#BD43AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.58

#BD43AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43AE

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43AE	#FFFFFF	#000000	##FFFFFF
##BD43AE	1.00	4.59	4.58	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.58	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F6AB1

Deuteranopia (green-blind)

#687CAB

Tritanopia (blue-blind)

#C54D72

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43ae;
/* rgb */ color: rgb(189, 67, 174);
/* oklch */ color: oklch(58.9% 0.197 333.0);

Tailwind

colors: {
  custom: {
    50: '#d480c6',
    500: '#bd43ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd43ae;
$custom-light: #d480c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43ae",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 174
  },
  "hsl": {
    "h": 307.377,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58924,
    "c": 0.19736,
    "h": 333
  },
  "luminance": 0.17889
}

Semantic roles & 50–950 ramp

primary

#BD43AE

secondary

#93C999

accent

#D86150

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43AE

Body copy rendered with the generated semantic roles for this colour.

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