#BD43AD#BD43AD

#BD43AD is a mid, vivid purple. Relative luminance 0.178; OKLCH L 58.9% C 0.197 H 333.4°. Best body text is #FFFFFF at 4.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD43AD
RGB	rgb(189, 67, 173)
HSL	hsl(308, 48%, 50%)
HSV	hsv(308, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 8.5%, 25.9%)
CIE-LAB	lab(49.32, 60.91, -32.23)
CIE-LCH	lch(49.32, 68.91, 332.11°)
OKLab	oklab(58.87% 0.1757 -0.0881)
OKLCH	oklch(58.87% 0.197 333.4)
XYZ	xyz(30.5364, 17.8527, 41.3647)
Luminance	0.1785 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43AD #43BD53

analogous

#9043BD #BD43AD #BD4370

triadic

#BD43AD #ADBD43 #43ADBD

tetradic

#BD43AD #BD9043 #43BD53 #4370BD

square

#BD43AD #BD9043 #43BD53 #4370BD

split-complementary

#BD43AD #70BD43 #43BD90

monochromatic

#63235A #903384 #BD43AD #CD70C1 #DD9ED5

Accessibility & contrast

On white

4.60

#BD43AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.57

#BD43AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43AD

4.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43AD	#FFFFFF	#000000	##FFFFFF
##BD43AD	1.00	4.60	4.57	4.60
#FFFFFF	4.60	1.00	21.00	1.00
#000000	4.57	21.00	1.00	21.00
##FFFFFF	4.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#406AB0

Deuteranopia (green-blind)

#697CAA

Tritanopia (blue-blind)

#C54D72

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43ad;
/* rgb */ color: rgb(189, 67, 173);
/* oklch */ color: oklch(58.9% 0.197 333.4);

Tailwind

colors: {
  custom: {
    50: '#d480c6',
    500: '#bd43ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd43ad;
$custom-light: #d480c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43ad",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 173
  },
  "hsl": {
    "h": 307.869,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58874,
    "c": 0.1966,
    "h": 333.4
  },
  "luminance": 0.1785
}

Semantic roles & 50–950 ramp

primary

#BD43AD

secondary

#93C99A

accent

#D86250

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43AD

Body copy rendered with the generated semantic roles for this colour.

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