#BD43AC#BD43AC

#BD43AC is a mid, vivid purple. Relative luminance 0.178; OKLCH L 58.8% C 0.196 H 333.7°. Best body text is #FFFFFF at 4.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD43AC
RGB	rgb(189, 67, 172)
HSL	hsl(308, 48%, 50%)
HSV	hsv(308, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 9%, 25.9%)
CIE-LAB	lab(49.27, 60.75, -31.72)
CIE-LCH	lch(49.27, 68.54, 332.43°)
OKLab	oklab(58.82% 0.1756 -0.0867)
OKLCH	oklch(58.82% 0.196 333.7)
XYZ	xyz(30.4400, 17.8141, 40.8570)
Luminance	0.1781 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43AC #43BD54

analogous

#9143BD #BD43AC #BD436F

triadic

#BD43AC #ACBD43 #43ACBD

tetradic

#BD43AC #BD9143 #43BD54 #436FBD

square

#BD43AC #BD9143 #43BD54 #436FBD

split-complementary

#BD43AC #6FBD43 #43BD91

monochromatic

#63235A #903383 #BD43AC #CD70C0 #DD9ED4

Accessibility & contrast

On white

4.60

#BD43AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.56

#BD43AC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43AC

4.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43AC	#FFFFFF	#000000	##FFFFFF
##BD43AC	1.00	4.60	4.56	4.60
#FFFFFF	4.60	1.00	21.00	1.00
#000000	4.56	21.00	1.00	21.00
##FFFFFF	4.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#406AAF

Deuteranopia (green-blind)

#697CA9

Tritanopia (blue-blind)

#C54C71

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43ac;
/* rgb */ color: rgb(189, 67, 172);
/* oklch */ color: oklch(58.8% 0.196 333.7);

Tailwind

colors: {
  custom: {
    50: '#d480c5',
    500: '#bd43ac',
    950: '#000000',
  },
}

SCSS

$custom: #bd43ac;
$custom-light: #d480c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43ac",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 172
  },
  "hsl": {
    "h": 308.361,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58824,
    "c": 0.19584,
    "h": 333.7
  },
  "luminance": 0.17812
}

Semantic roles & 50–950 ramp

primary

#BD43AC

secondary

#93C99A

accent

#D86350

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD43AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →