#BD43AB#BD43AB

#BD43AB is a mid, vivid purple. Relative luminance 0.178; OKLCH L 58.8% C 0.195 H 334.1°. Best body text is #FFFFFF at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD43AB
RGB	rgb(189, 67, 171)
HSL	hsl(309, 48%, 50%)
HSV	hsv(309, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 9.5%, 25.9%)
CIE-LAB	lab(49.22, 60.60, -31.21)
CIE-LCH	lch(49.22, 68.16, 332.75°)
OKLab	oklab(58.78% 0.1755 -0.0852)
OKLCH	oklch(58.78% 0.195 334.1)
XYZ	xyz(30.3443, 17.7758, 40.3531)
Luminance	0.1777 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43AB #43BD55

analogous

#9243BD #BD43AB #BD436E

triadic

#BD43AB #ABBD43 #43ABBD

tetradic

#BD43AB #BD9243 #43BD55 #436EBD

square

#BD43AB #BD9243 #43BD55 #436EBD

split-complementary

#BD43AB #6EBD43 #43BD92

monochromatic

#632359 #903382 #BD43AB #CD70BF #DD9ED3

Accessibility & contrast

On white

4.61

#BD43AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.55

#BD43AB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43AB

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43AB	#FFFFFF	#000000	##FFFFFF
##BD43AB	1.00	4.61	4.55	4.61
#FFFFFF	4.61	1.00	21.00	1.00
#000000	4.55	21.00	1.00	21.00
##FFFFFF	4.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#416AAE

Deuteranopia (green-blind)

#697BA8

Tritanopia (blue-blind)

#C64C71

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43ab;
/* rgb */ color: rgb(189, 67, 171);
/* oklch */ color: oklch(58.8% 0.195 334.1);

Tailwind

colors: {
  custom: {
    50: '#d480c4',
    500: '#bd43ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd43ab;
$custom-light: #d480c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43ab",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 171
  },
  "hsl": {
    "h": 308.852,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58775,
    "c": 0.19508,
    "h": 334.1
  },
  "luminance": 0.17773
}

Semantic roles & 50–950 ramp

primary

#BD43AB

secondary

#93C99B

accent

#D86450

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD43AB

Body copy rendered with the generated semantic roles for this colour.

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