#BD43AA#BD43AA

#BD43AA is a mid, vivid purple. Relative luminance 0.177; OKLCH L 58.7% C 0.194 H 334.5°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD43AA
RGB	rgb(189, 67, 170)
HSL	hsl(309, 48%, 50%)
HSV	hsv(309, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 10.1%, 25.9%)
CIE-LAB	lab(49.18, 60.44, -30.69)
CIE-LCH	lch(49.18, 67.79, 333.08°)
OKLab	oklab(58.73% 0.1754 -0.0837)
OKLCH	oklch(58.73% 0.194 334.5)
XYZ	xyz(30.2493, 17.7378, 39.8530)
Luminance	0.1774 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43AA #43BD56

analogous

#9343BD #BD43AA #BD436D

triadic

#BD43AA #AABD43 #43AABD

tetradic

#BD43AA #BD9343 #43BD56 #436DBD

square

#BD43AA #BD9343 #43BD56 #436DBD

split-complementary

#BD43AA #6DBD43 #43BD93

monochromatic

#632359 #903382 #BD43AA #CD70BE #DD9ED3

Accessibility & contrast

On white

4.62

#BD43AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.55

#BD43AA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43AA

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43AA	#FFFFFF	#000000	##FFFFFF
##BD43AA	1.00	4.62	4.55	4.62
#FFFFFF	4.62	1.00	21.00	1.00
#000000	4.55	21.00	1.00	21.00
##FFFFFF	4.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4269AD

Deuteranopia (green-blind)

#6A7BA7

Tritanopia (blue-blind)

#C64C70

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43aa;
/* rgb */ color: rgb(189, 67, 170);
/* oklch */ color: oklch(58.7% 0.194 334.5);

Tailwind

colors: {
  custom: {
    50: '#d480c3',
    500: '#bd43aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd43aa;
$custom-light: #d480c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43aa",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 170
  },
  "hsl": {
    "h": 309.344,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58726,
    "c": 0.19433,
    "h": 334.5
  },
  "luminance": 0.17735
}

Semantic roles & 50–950 ramp

primary

#BD43AA

secondary

#93C99B

accent

#D86550

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD43AA

Body copy rendered with the generated semantic roles for this colour.

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