#BD43A9#BD43A9

#BD43A9 is a mid, vivid purple. Relative luminance 0.177; OKLCH L 58.7% C 0.194 H 334.9°. Best body text is #FFFFFF at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD43A9
RGB	rgb(189, 67, 169)
HSL	hsl(310, 48%, 50%)
HSV	hsv(310, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 10.6%, 25.9%)
CIE-LAB	lab(49.13, 60.28, -30.17)
CIE-LCH	lch(49.13, 67.41, 333.41°)
OKLab	oklab(58.68% 0.1753 -0.0822)
OKLCH	oklch(58.68% 0.194 334.9)
XYZ	xyz(30.1551, 17.7001, 39.3567)
Luminance	0.1770 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43A9 #43BD57

analogous

#9443BD #BD43A9 #BD436C

triadic

#BD43A9 #A9BD43 #43A9BD

tetradic

#BD43A9 #BD9443 #43BD57 #436CBD

square

#BD43A9 #BD9443 #43BD57 #436CBD

split-complementary

#BD43A9 #6CBD43 #43BD94

monochromatic

#632358 #903381 #BD43A9 #CD70BE #DD9ED2

Accessibility & contrast

On white

4.63

#BD43A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.54

#BD43A9 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43A9

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43A9	#FFFFFF	#000000	##FFFFFF
##BD43A9	1.00	4.63	4.54	4.63
#FFFFFF	4.63	1.00	21.00	1.00
#000000	4.54	21.00	1.00	21.00
##FFFFFF	4.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4269AC

Deuteranopia (green-blind)

#6A7BA6

Tritanopia (blue-blind)

#C64B70

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd43a9;
/* rgb */ color: rgb(189, 67, 169);
/* oklch */ color: oklch(58.7% 0.194 334.9);

Tailwind

colors: {
  custom: {
    50: '#d480c3',
    500: '#bd43a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd43a9;
$custom-light: #d480c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43a9",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 169
  },
  "hsl": {
    "h": 309.836,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58677,
    "c": 0.19358,
    "h": 334.9
  },
  "luminance": 0.17698
}

Semantic roles & 50–950 ramp

primary

#BD43A9

secondary

#93C99C

accent

#D86650

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD43A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →