#BD43A5#BD43A5

#BD43A5 is a mid, vivid pink. Relative luminance 0.175; OKLCH L 58.5% C 0.191 H 336.4°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD43A5
RGB	rgb(189, 67, 165)
HSL	hsl(312, 48%, 50%)
HSV	hsv(312, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 12.7%, 25.9%)
CIE-LAB	lab(48.95, 59.67, -28.10)
CIE-LCH	lch(48.95, 65.95, 334.78°)
OKLab	oklab(58.49% 0.1747 -0.0763)
OKLCH	oklch(58.49% 0.191 336.4)
XYZ	xyz(29.7853, 17.5522, 37.4092)
Luminance	0.1755 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43A5 #43BD5B

analogous

#9843BD #BD43A5 #BD4368

triadic

#BD43A5 #A5BD43 #43A5BD

tetradic

#BD43A5 #BD9843 #43BD5B #4368BD

square

#BD43A5 #BD9843 #43BD5B #4368BD

split-complementary

#BD43A5 #68BD43 #43BD98

monochromatic

#632356 #90337E #BD43A5 #CD70BB #DD9ED0

Accessibility & contrast

On white

4.66

#BD43A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD43A5 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43A5

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43A5	#FFFFFF	#000000	##FFFFFF
##BD43A5	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4568A8

Deuteranopia (green-blind)

#6C7BA2

Tritanopia (blue-blind)

#C64A6E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd43a5;
/* rgb */ color: rgb(189, 67, 165);
/* oklch */ color: oklch(58.5% 0.191 336.4);

Tailwind

colors: {
  custom: {
    50: '#d480c0',
    500: '#bd43a5',
    950: '#000000',
  },
}

SCSS

$custom: #bd43a5;
$custom-light: #d480c0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43a5",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 165
  },
  "hsl": {
    "h": 311.803,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58485,
    "c": 0.19063,
    "h": 336.4
  },
  "luminance": 0.1755
}

Semantic roles & 50–950 ramp

primary

#BD43A5

secondary

#93C99D

accent

#D86B50

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD43A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →