#BD43A4#BD43A4

#BD43A4 is a mid, vivid pink. Relative luminance 0.175; OKLCH L 58.4% C 0.190 H 336.8°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD43A4
RGB	rgb(189, 67, 164)
HSL	hsl(312, 48%, 50%)
HSV	hsv(312, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 13.2%, 25.9%)
CIE-LAB	lab(48.90, 59.52, -27.58)
CIE-LCH	lch(48.90, 65.59, 335.14°)
OKLab	oklab(58.44% 0.1745 -0.0748)
OKLCH	oklch(58.44% 0.19 336.8)
XYZ	xyz(29.6947, 17.5160, 36.9317)
Luminance	0.1751 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43A4 #43BD5C

analogous

#9943BD #BD43A4 #BD4367

triadic

#BD43A4 #A4BD43 #43A4BD

tetradic

#BD43A4 #BD9943 #43BD5C #4367BD

square

#BD43A4 #BD9943 #43BD5C #4367BD

split-complementary

#BD43A4 #67BD43 #43BD99

monochromatic

#632356 #90337D #BD43A4 #CD70BA #DD9ED0

Accessibility & contrast

On white

4.66

#BD43A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD43A4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43A4

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43A4	#FFFFFF	#000000	##FFFFFF
##BD43A4	1.00	4.66	4.50	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4668A7

Deuteranopia (green-blind)

#6C7BA1

Tritanopia (blue-blind)

#C7496D

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd43a4;
/* rgb */ color: rgb(189, 67, 164);
/* oklch */ color: oklch(58.4% 0.190 336.8);

Tailwind

colors: {
  custom: {
    50: '#d480bf',
    500: '#bd43a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd43a4;
$custom-light: #d480bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43a4",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 164
  },
  "hsl": {
    "h": 312.295,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58438,
    "c": 0.1899,
    "h": 336.8
  },
  "luminance": 0.17513
}

Semantic roles & 50–950 ramp

primary

#BD43A4

secondary

#93C99E

accent

#D86C50

background

#FDF8FB

surface

#FBEFF7

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD43A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →