#BD43A1#BD43A1

#BD43A1 is a mid, vivid pink. Relative luminance 0.174; OKLCH L 58.3% C 0.188 H 338.0°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD43A1
RGB	rgb(189, 67, 161)
HSL	hsl(314, 48%, 50%)
HSV	hsv(314, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 14.8%, 25.9%)
CIE-LAB	lab(48.77, 59.06, -26.01)
CIE-LCH	lch(48.77, 64.54, 336.24°)
OKLab	oklab(58.3% 0.1741 -0.0704)
OKLCH	oklch(58.3% 0.188 338)
XYZ	xyz(29.4270, 17.4089, 35.5217)
Luminance	0.1741 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD43A1 #43BD5F

analogous

#9C43BD #BD43A1 #BD4364

triadic

#BD43A1 #A1BD43 #43A1BD

tetradic

#BD43A1 #BD9C43 #43BD5F #4364BD

square

#BD43A1 #BD9C43 #43BD5F #4364BD

split-complementary

#BD43A1 #64BD43 #43BD9C

monochromatic

#632354 #90337B #BD43A1 #CD70B8 #DD9ECE

Accessibility & contrast

On white

4.69

#BD43A1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD43A1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD43A1

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD43A1	#FFFFFF	#000000	##FFFFFF
##BD43A1	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4768A4

Deuteranopia (green-blind)

#6D7B9E

Tritanopia (blue-blind)

#C7486C

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd43a1;
/* rgb */ color: rgb(189, 67, 161);
/* oklch */ color: oklch(58.3% 0.188 338.0);

Tailwind

colors: {
  custom: {
    50: '#d47fbd',
    500: '#bd43a1',
    950: '#000000',
  },
}

SCSS

$custom: #bd43a1;
$custom-light: #d47fbd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd43a1",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 161
  },
  "hsl": {
    "h": 313.77,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58298,
    "c": 0.18776,
    "h": 338
  },
  "luminance": 0.17406
}

Semantic roles & 50–950 ramp

primary

#BD43A1

secondary

#93C99F

accent

#D86F50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD43A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →