#BD439A#BD439A

#BD439A is a mid, vivid pink. Relative luminance 0.172; OKLCH L 58.0% C 0.183 H 340.9°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD439A
RGB	rgb(189, 67, 154)
HSL	hsl(317, 48%, 50%)
HSV	hsv(317, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 18.5%, 25.9%)
CIE-LAB	lab(48.47, 58.04, -22.31)
CIE-LCH	lch(48.47, 62.18, 338.97°)
OKLab	oklab(57.98% 0.1728 -0.0599)
OKLCH	oklch(57.98% 0.183 340.9)
XYZ	xyz(28.8269, 17.1689, 32.3613)
Luminance	0.1717 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD439A #43BD66

analogous

#A343BD #BD439A #BD435D

triadic

#BD439A #9ABD43 #439ABD

tetradic

#BD439A #BDA343 #43BD66 #435DBD

square

#BD439A #BDA343 #43BD66 #435DBD

split-complementary

#BD439A #5DBD43 #43BDA3

monochromatic

#632350 #903375 #BD439A #CD70B2 #DD9ECB

Accessibility & contrast

On white

4.74

#BD439A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD439A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD439A

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD439A	#FFFFFF	#000000	##FFFFFF
##BD439A	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B679D

Deuteranopia (green-blind)

#707A97

Tritanopia (blue-blind)

#C84568

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd439a;
/* rgb */ color: rgb(189, 67, 154);
/* oklch */ color: oklch(58.0% 0.183 340.9);

Tailwind

colors: {
  custom: {
    50: '#d47fb8',
    500: '#bd439a',
    950: '#000000',
  },
}

SCSS

$custom: #bd439a;
$custom-light: #d47fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd439a",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 154
  },
  "hsl": {
    "h": 317.213,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57981,
    "c": 0.18292,
    "h": 340.9
  },
  "luminance": 0.17166
}

Semantic roles & 50–950 ramp

primary

#BD439A

secondary

#93C9A2

accent

#D87750

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD439A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →