#BD4399#BD4399

#BD4399 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 57.9% C 0.182 H 341.3°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD4399
RGB	rgb(189, 67, 153)
HSL	hsl(318, 48%, 50%)
HSV	hsv(318, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 19%, 25.9%)
CIE-LAB	lab(48.43, 57.90, -21.78)
CIE-LCH	lch(48.43, 61.86, 339.38°)
OKLab	oklab(57.94% 0.1726 -0.0584)
OKLCH	oklch(57.94% 0.182 341.3)
XYZ	xyz(28.7439, 17.1357, 31.9245)
Luminance	0.1713 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4399 #43BD67

analogous

#A443BD #BD4399 #BD435C

triadic

#BD4399 #99BD43 #4399BD

tetradic

#BD4399 #BDA443 #43BD67 #435CBD

square

#BD4399 #BDA443 #43BD67 #435CBD

split-complementary

#BD4399 #5CBD43 #43BDA4

monochromatic

#632350 #903375 #BD4399 #CD70B2 #DD9ECA

Accessibility & contrast

On white

4.74

#BD4399 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.43

#BD4399 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4399

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4399	#FFFFFF	#000000	##FFFFFF
##BD4399	1.00	4.74	4.43	4.74
#FFFFFF	4.74	1.00	21.00	1.00
#000000	4.43	21.00	1.00	21.00
##FFFFFF	4.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C669C

Deuteranopia (green-blind)

#707A96

Tritanopia (blue-blind)

#C84568

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4399;
/* rgb */ color: rgb(189, 67, 153);
/* oklch */ color: oklch(57.9% 0.182 341.3);

Tailwind

colors: {
  custom: {
    50: '#d47fb7',
    500: '#bd4399',
    950: '#000000',
  },
}

SCSS

$custom: #bd4399;
$custom-light: #d47fb7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4399",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 153
  },
  "hsl": {
    "h": 317.705,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57937,
    "c": 0.18225,
    "h": 341.3
  },
  "luminance": 0.17133
}

Semantic roles & 50–950 ramp

primary

#BD4399

secondary

#93C9A3

accent

#D87850

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4399

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →