#BD4398#BD4398

#BD4398 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 57.9% C 0.182 H 341.7°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD4398
RGB	rgb(189, 67, 152)
HSL	hsl(318, 48%, 50%)
HSV	hsv(318, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 19.6%, 25.9%)
CIE-LAB	lab(48.39, 57.75, -21.25)
CIE-LCH	lch(48.39, 61.54, 339.80°)
OKLab	oklab(57.89% 0.1724 -0.057)
OKLCH	oklch(57.89% 0.182 341.7)
XYZ	xyz(28.6617, 17.1028, 31.4913)
Luminance	0.1710 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4398 #43BD68

analogous

#A543BD #BD4398 #BD435B

triadic

#BD4398 #98BD43 #4398BD

tetradic

#BD4398 #BDA543 #43BD68 #435BBD

square

#BD4398 #BDA543 #43BD68 #435BBD

split-complementary

#BD4398 #5BBD43 #43BDA5

monochromatic

#63234F #903374 #BD4398 #CD70B1 #DD9ECA

Accessibility & contrast

On white

4.75

#BD4398 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BD4398 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4398

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4398	#FFFFFF	#000000	##FFFFFF
##BD4398	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C669B

Deuteranopia (green-blind)

#717A95

Tritanopia (blue-blind)

#C84567

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4398;
/* rgb */ color: rgb(189, 67, 152);
/* oklch */ color: oklch(57.9% 0.182 341.7);

Tailwind

colors: {
  custom: {
    50: '#d47fb6',
    500: '#bd4398',
    950: '#000000',
  },
}

SCSS

$custom: #bd4398;
$custom-light: #d47fb6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4398",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 152
  },
  "hsl": {
    "h": 318.197,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57894,
    "c": 0.18158,
    "h": 341.7
  },
  "luminance": 0.171
}

Semantic roles & 50–950 ramp

primary

#BD4398

secondary

#93C9A3

accent

#D87950

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4398

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →