#BD4397#BD4397

#BD4397 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 57.9% C 0.181 H 342.1°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD4397
RGB	rgb(189, 67, 151)
HSL	hsl(319, 48%, 50%)
HSV	hsv(319, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 20.1%, 25.9%)
CIE-LAB	lab(48.35, 57.61, -20.71)
CIE-LCH	lch(48.35, 61.22, 340.22°)
OKLab	oklab(57.85% 0.1722 -0.0555)
OKLCH	oklch(57.85% 0.181 342.1)
XYZ	xyz(28.5801, 17.0702, 31.0618)
Luminance	0.1707 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4397 #43BD69

analogous

#A643BD #BD4397 #BD435A

triadic

#BD4397 #97BD43 #4397BD

tetradic

#BD4397 #BDA643 #43BD69 #435ABD

square

#BD4397 #BDA643 #43BD69 #435ABD

split-complementary

#BD4397 #5ABD43 #43BDA6

monochromatic

#63234F #903373 #BD4397 #CD70B0 #DD9EC9

Accessibility & contrast

On white

4.76

#BD4397 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD4397 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4397

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4397	#FFFFFF	#000000	##FFFFFF
##BD4397	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C669A

Deuteranopia (green-blind)

#717A94

Tritanopia (blue-blind)

#C84467

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4397;
/* rgb */ color: rgb(189, 67, 151);
/* oklch */ color: oklch(57.9% 0.181 342.1);

Tailwind

colors: {
  custom: {
    50: '#d47fb5',
    500: '#bd4397',
    950: '#000000',
  },
}

SCSS

$custom: #bd4397;
$custom-light: #d47fb5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4397",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 151
  },
  "hsl": {
    "h": 318.689,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.5785,
    "c": 0.18093,
    "h": 342.1
  },
  "luminance": 0.17067
}

Semantic roles & 50–950 ramp

primary

#BD4397

secondary

#93C9A4

accent

#D87A50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4397

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →