#BD4396#BD4396

#BD4396 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.8% C 0.180 H 342.6°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD4396
RGB	rgb(189, 67, 150)
HSL	hsl(319, 48%, 50%)
HSV	hsv(319, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 20.6%, 25.9%)
CIE-LAB	lab(48.31, 57.47, -20.18)
CIE-LCH	lch(48.31, 60.91, 340.65°)
OKLab	oklab(57.81% 0.172 -0.054)
OKLCH	oklch(57.81% 0.18 342.6)
XYZ	xyz(28.4993, 17.0378, 30.6359)
Luminance	0.1704 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4396 #43BD6A

analogous

#A743BD #BD4396 #BD4359

triadic

#BD4396 #96BD43 #4396BD

tetradic

#BD4396 #BDA743 #43BD6A #4359BD

square

#BD4396 #BDA743 #43BD6A #4359BD

split-complementary

#BD4396 #59BD43 #43BDA7

monochromatic

#63234E #903372 #BD4396 #CD70AF #DD9EC9

Accessibility & contrast

On white

4.77

#BD4396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD4396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4396

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4396	#FFFFFF	#000000	##FFFFFF
##BD4396	1.00	4.77	4.41	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6698

Deuteranopia (green-blind)

#717A93

Tritanopia (blue-blind)

#C84466

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4396;
/* rgb */ color: rgb(189, 67, 150);
/* oklch */ color: oklch(57.8% 0.180 342.6);

Tailwind

colors: {
  custom: {
    50: '#d47fb5',
    500: '#bd4396',
    950: '#000000',
  },
}

SCSS

$custom: #bd4396;
$custom-light: #d47fb5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4396",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 150
  },
  "hsl": {
    "h": 319.18,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57807,
    "c": 0.18028,
    "h": 342.6
  },
  "luminance": 0.17035
}

Semantic roles & 50–950 ramp

primary

#BD4396

secondary

#93C9A4

accent

#D87B50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4396

Body copy rendered with the generated semantic roles for this colour.

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