#BD4394#BD4394

#BD4394 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.7% C 0.179 H 343.5°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD4394
RGB	rgb(189, 67, 148)
HSL	hsl(320, 48%, 50%)
HSV	hsv(320, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 21.7%, 25.9%)
CIE-LAB	lab(48.23, 57.19, -19.11)
CIE-LCH	lch(48.23, 60.30, 341.52°)
OKLab	oklab(57.72% 0.1716 -0.051)
OKLCH	oklch(57.72% 0.179 343.5)
XYZ	xyz(28.3396, 16.9739, 29.7950)
Luminance	0.1697 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4394 #43BD6C

analogous

#A943BD #BD4394 #BD4357

triadic

#BD4394 #94BD43 #4394BD

tetradic

#BD4394 #BDA943 #43BD6C #4357BD

square

#BD4394 #BDA943 #43BD6C #4357BD

split-complementary

#BD4394 #57BD43 #43BDA9

monochromatic

#63234D #903371 #BD4394 #CD70AE #DD9EC8

Accessibility & contrast

On white

4.78

#BD4394 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD4394 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4394

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4394	#FFFFFF	#000000	##FFFFFF
##BD4394	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E6696

Deuteranopia (green-blind)

#727A91

Tritanopia (blue-blind)

#C94365

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd4394;
/* rgb */ color: rgb(189, 67, 148);
/* oklch */ color: oklch(57.7% 0.179 343.5);

Tailwind

colors: {
  custom: {
    50: '#d47fb3',
    500: '#bd4394',
    950: '#000000',
  },
}

SCSS

$custom: #bd4394;
$custom-light: #d47fb3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4394",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 148
  },
  "hsl": {
    "h": 320.164,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57722,
    "c": 0.179,
    "h": 343.5
  },
  "luminance": 0.16971
}

Semantic roles & 50–950 ramp

primary

#BD4394

secondary

#93C9A5

accent

#D87E50

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4394

Body copy rendered with the generated semantic roles for this colour.

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