#BD438D#BD438D

#BD438D is a mid, vivid pink. Relative luminance 0.168; OKLCH L 57.4% C 0.175 H 346.6°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD438D
RGB	rgb(189, 67, 141)
HSL	hsl(324, 48%, 50%)
HSV	hsv(324, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 25.4%, 25.9%)
CIE-LAB	lab(47.95, 56.24, -15.33)
CIE-LCH	lch(47.95, 58.29, 344.75°)
OKLab	oklab(57.43% 0.17 -0.0405)
OKLCH	oklch(57.43% 0.175 346.6)
XYZ	xyz(27.8022, 16.7590, 26.9648)
Luminance	0.1676 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD438D #43BD73

analogous

#B043BD #BD438D #BD4350

triadic

#BD438D #8DBD43 #438DBD

tetradic

#BD438D #BDB043 #43BD73 #4350BD

square

#BD438D #BDB043 #43BD73 #4350BD

split-complementary

#BD438D #50BD43 #43BDB0

monochromatic

#63234A #90336B #BD438D #CD70A8 #DD9EC4

Accessibility & contrast

On white

4.83

#BD438D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.35

#BD438D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD438D

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD438D	#FFFFFF	#000000	##FFFFFF
##BD438D	1.00	4.83	4.35	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.35	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51658F

Deuteranopia (green-blind)

#74798A

Tritanopia (blue-blind)

#C94062

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd438d;
/* rgb */ color: rgb(189, 67, 141);
/* oklch */ color: oklch(57.4% 0.175 346.6);

Tailwind

colors: {
  custom: {
    50: '#d47fae',
    500: '#bd438d',
    950: '#000000',
  },
}

SCSS

$custom: #bd438d;
$custom-light: #d47fae;
$custom-dark: #000000;

JSON

{
  "hex": "#bd438d",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 141
  },
  "hsl": {
    "h": 323.607,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57432,
    "c": 0.17472,
    "h": 346.6
  },
  "luminance": 0.16756
}

Semantic roles & 50–950 ramp

primary

#BD438D

secondary

#93C9A8

accent

#D88550

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD438D

Body copy rendered with the generated semantic roles for this colour.

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