#BD438C#BD438C

#BD438C is a mid, vivid pink. Relative luminance 0.167; OKLCH L 57.4% C 0.174 H 347.1°. Best body text is #FFFFFF at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD438C
RGB	rgb(189, 67, 140)
HSL	hsl(324, 48%, 50%)
HSV	hsv(324, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 25.9%, 25.9%)
CIE-LAB	lab(47.92, 56.11, -14.79)
CIE-LCH	lch(47.92, 58.02, 345.24°)
OKLab	oklab(57.39% 0.1697 -0.039)
OKLCH	oklch(57.39% 0.174 347.1)
XYZ	xyz(27.7281, 16.7294, 26.5747)
Luminance	0.1673 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD438C #43BD74

analogous

#B143BD #BD438C #BD434F

triadic

#BD438C #8CBD43 #438CBD

tetradic

#BD438C #BDB143 #43BD74 #434FBD

square

#BD438C #BDB143 #43BD74 #434FBD

split-complementary

#BD438C #4FBD43 #43BDB1

monochromatic

#632349 #90336B #BD438C #CD70A8 #DD9EC3

Accessibility & contrast

On white

4.83

#BD438C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.35

#BD438C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD438C

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD438C	#FFFFFF	#000000	##FFFFFF
##BD438C	1.00	4.83	4.35	4.83
#FFFFFF	4.83	1.00	21.00	1.00
#000000	4.35	21.00	1.00	21.00
##FFFFFF	4.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51648E

Deuteranopia (green-blind)

#747989

Tritanopia (blue-blind)

#CA4062

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd438c;
/* rgb */ color: rgb(189, 67, 140);
/* oklch */ color: oklch(57.4% 0.174 347.1);

Tailwind

colors: {
  custom: {
    50: '#d47fad',
    500: '#bd438c',
    950: '#000000',
  },
}

SCSS

$custom: #bd438c;
$custom-light: #d47fad;
$custom-dark: #000000;

JSON

{
  "hex": "#bd438c",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 140
  },
  "hsl": {
    "h": 324.098,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57392,
    "c": 0.17414,
    "h": 347.1
  },
  "luminance": 0.16727
}

Semantic roles & 50–950 ramp

primary

#BD438C

secondary

#93C9A9

accent

#D88750

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD438C

Body copy rendered with the generated semantic roles for this colour.

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