#BD4388#BD4388

#BD4388 is a mid, vivid pink. Relative luminance 0.166; OKLCH L 57.2% C 0.172 H 348.9°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD4388
RGB	rgb(189, 67, 136)
HSL	hsl(326, 48%, 50%)
HSV	hsv(326, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 28%, 25.9%)
CIE-LAB	lab(47.77, 55.59, -12.60)
CIE-LCH	lch(47.77, 57.00, 347.23°)
OKLab	oklab(57.24% 0.1687 -0.033)
OKLCH	oklch(57.24% 0.172 348.9)
XYZ	xyz(27.4386, 16.6135, 25.0495)
Luminance	0.1661 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4388 #43BD78

analogous

#B543BD #BD4388 #BD434B

triadic

#BD4388 #88BD43 #4388BD

tetradic

#BD4388 #BDB543 #43BD78 #434BBD

square

#BD4388 #BDB543 #43BD78 #434BBD

split-complementary

#BD4388 #4BBD43 #43BDB5

monochromatic

#632347 #903368 #BD4388 #CD70A5 #DD9EC1

Accessibility & contrast

On white

4.86

#BD4388 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#BD4388 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4388

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4388	#FFFFFF	#000000	##FFFFFF
##BD4388	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53648A

Deuteranopia (green-blind)

#757985

Tritanopia (blue-blind)

#CA3E60

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4388;
/* rgb */ color: rgb(189, 67, 136);
/* oklch */ color: oklch(57.2% 0.172 348.9);

Tailwind

colors: {
  custom: {
    50: '#d57faa',
    500: '#bd4388',
    950: '#000000',
  },
}

SCSS

$custom: #bd4388;
$custom-light: #d57faa;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4388",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 136
  },
  "hsl": {
    "h": 326.066,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.57235,
    "c": 0.17189,
    "h": 348.9
  },
  "luminance": 0.16611
}

Semantic roles & 50–950 ramp

primary

#BD4388

secondary

#93C9AA

accent

#D88B50

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150B10

muted

#837C7F

Preview Lab

Preview with #BD4388

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →