#BD4378#BD4378

#BD4378 is a mid, vivid pink. Relative luminance 0.162; OKLCH L 56.7% C 0.164 H 356.8°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#BD4378
RGB	rgb(189, 67, 120)
HSL	hsl(334, 48%, 50%)
HSV	hsv(334, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 36.5%, 25.9%)
CIE-LAB	lab(47.23, 53.65, -3.73)
CIE-LCH	lch(47.23, 53.77, 356.03°)
OKLab	oklab(56.66% 0.164 -0.0091)
OKLCH	oklch(56.66% 0.164 356.8)
XYZ	xyz(26.3851, 16.1922, 19.5016)
Luminance	0.1619 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4378 #43BD88

analogous

#BD43B5 #BD4378 #BD4B43

triadic

#BD4378 #78BD43 #4378BD

tetradic

#BD4378 #B5BD43 #43BD88 #4B43BD

square

#BD4378 #B5BD43 #43BD88 #4B43BD

split-complementary

#BD4378 #43BD4B #43B5BD

monochromatic

#63233F #90335B #BD4378 #CD7099 #DD9EB9

Accessibility & contrast

On white

4.96

#BD4378 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#BD4378 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4378

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4378	#FFFFFF	#000000	##FFFFFF
##BD4378	1.00	4.96	4.24	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58627A

Deuteranopia (green-blind)

#797875

Tritanopia (blue-blind)

#CC3858

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4378;
/* rgb */ color: rgb(189, 67, 120);
/* oklch */ color: oklch(56.7% 0.164 356.8);

Tailwind

colors: {
  custom: {
    50: '#d57e9e',
    500: '#bd4378',
    950: '#000000',
  },
}

SCSS

$custom: #bd4378;
$custom-light: #d57e9e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4378",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 120
  },
  "hsl": {
    "h": 333.934,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.56655,
    "c": 0.16423,
    "h": 356.8
  },
  "luminance": 0.16189
}

Semantic roles & 50–950 ramp

primary

#BD4378

secondary

#93C9B1

accent

#D89D50

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD4378

Body copy rendered with the generated semantic roles for this colour.

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