#BD434A#BD434A

#BD434A is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.4% C 0.157 H 20.6°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX#BD434A
RGBrgb(189, 67, 74)
HSLhsl(357, 48%, 50%)
HSVhsv(357, 65%, 74%)
CMYKcmyk(0%, 64.6%, 60.8%, 25.9%)
CIE-LABlab(46.08, 49.44, 22.72)
CIE-LCHlch(46.08, 54.41, 24.68°)
OKLaboklab(55.43% 0.1468 0.055)
OKLCHoklch(55.43% 0.157 20.6)
XYZxyz(24.2318, 15.3308, 8.1604)
Luminance0.1533 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD434A #43BDB6
analogous
#BD4387 #BD434A #BD7943
triadic
#BD434A #4ABD43 #434ABD
tetradic
#BD434A #87BD43 #43BDB6 #7943BD
square
#BD434A #87BD43 #43BDB6 #7943BD
split-complementary
#BD434A #43BD79 #4387BD
monochromatic
#632326 #903338 #BD434A #CD7076 #DD9EA1

Accessibility & contrast

On white

5.17
#BD434A on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.07
#BD434A on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD434A
5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD434A#FFFFFF#000000##FFFFFF
##BD434A1.005.174.075.17
#FFFFFF5.171.0021.001.00
#0000004.0721.001.0021.00
##FFFFFF5.171.0021.001.00

Color blindness preview

Protanopia (red-blind)
#625D49
Deuteranopia (green-blind)
#817747
Tritanopia (blue-blind)
#CF2946
Achromatopsia (no color)
#6D6D6D

Design tokens & code

CSS
--color: #bd434a;
/* rgb */ color: rgb(189, 67, 74);
/* oklch */ color: oklch(55.4% 0.157 20.6);
Tailwind
colors: {
  custom: {
    50: '#d77d7c',
    500: '#bd434a',
    950: '#000000',
  },
}
SCSS
$custom: #bd434a;
$custom-light: #d77d7c;
$custom-dark: #000000;
JSON
{
  "hex": "#bd434a",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 74
  },
  "hsl": {
    "h": 356.557,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.55432,
    "c": 0.15675,
    "h": 20.6
  },
  "luminance": 0.15328
}

Semantic roles & 50–950 ramp

primary
#BD434A
secondary
#93C9C6
accent
#D8D050
background
#FEF7F7
surface
#FCEEEE
border
#D5C9C9
text
#160A09
muted
#847C7B

Preview Lab

Preview with #BD434A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD434A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva