#BD4349#BD4349

#BD4349 is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.4% C 0.157 H 21.0°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD4349
RGB	rgb(189, 67, 73)
HSL	hsl(357, 48%, 50%)
HSV	hsv(357, 65%, 74%)
CMYK	cmyk(0%, 64.6%, 61.4%, 25.9%)
CIE-LAB	lab(46.07, 49.37, 23.30)
CIE-LCH	lch(46.07, 54.59, 25.26°)
OKLab	oklab(55.41% 0.1464 0.0563)
OKLCH	oklch(55.41% 0.157 21)
XYZ	xyz(24.1983, 15.3174, 7.9844)
Luminance	0.1531 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4349 #43BDB7

analogous

#BD4386 #BD4349 #BD7A43

triadic

#BD4349 #49BD43 #4349BD

tetradic

#BD4349 #86BD43 #43BDB7 #7A43BD

square

#BD4349 #86BD43 #43BDB7 #7A43BD

split-complementary

#BD4349 #43BD7A #4386BD

monochromatic

#632326 #903337 #BD4349 #CD7075 #DD9EA1

Accessibility & contrast

On white

5.17

#BD4349 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD4349 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4349

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4349	#FFFFFF	#000000	##FFFFFF
##BD4349	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625D48

Deuteranopia (green-blind)

#817746

Tritanopia (blue-blind)

#CF2946

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4349;
/* rgb */ color: rgb(189, 67, 73);
/* oklch */ color: oklch(55.4% 0.157 21.0);

Tailwind

colors: {
  custom: {
    50: '#d77d7b',
    500: '#bd4349',
    950: '#000000',
  },
}

SCSS

$custom: #bd4349;
$custom-light: #d77d7b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4349",
  "rgb": {
    "r": 189,
    "g": 67,
    "b": 73
  },
  "hsl": {
    "h": 357.049,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.55412,
    "c": 0.15683,
    "h": 21
  },
  "luminance": 0.15314
}

Semantic roles & 50–950 ramp

primary

#BD4349

secondary

#93C9C6

accent

#D8D150

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD4349

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →