#BD41AE#BD41AE

#BD41AE is a mid, highly saturated purple. Relative luminance 0.177; OKLCH L 58.7% C 0.200 H 333.0°. Best body text is #FFFFFF at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD41AE
RGB	rgb(189, 65, 174)
HSL	hsl(307, 49%, 50%)
HSV	hsv(307, 66%, 74%)
CMYK	cmyk(0%, 65.6%, 7.9%, 25.9%)
CIE-LAB	lab(49.08, 61.87, -33.20)
CIE-LCH	lch(49.08, 70.21, 331.78°)
OKLab	oklab(58.72% 0.1782 -0.0909)
OKLCH	oklch(58.72% 0.2 333)
XYZ	xyz(30.5166, 17.6578, 41.8372)
Luminance	0.1766 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD41AE #41BD50

analogous

#8E41BD #BD41AE #BD4170

triadic

#BD41AE #AEBD41 #41AEBD

tetradic

#BD41AE #BD8E41 #41BD50 #4170BD

square

#BD41AE #BD8E41 #41BD50 #4170BD

split-complementary

#BD41AE #70BD41 #41BD8E

monochromatic

#62225A #8F3184 #BD41AE #CD6EC2 #DD9CD5

Accessibility & contrast

On white

4.63

#BD41AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#BD41AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD41AE

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD41AE	#FFFFFF	#000000	##FFFFFF
##BD41AE	1.00	4.63	4.53	4.63
#FFFFFF	4.63	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D69B1

Deuteranopia (green-blind)

#677BAB

Tritanopia (blue-blind)

#C54C72

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd41ae;
/* rgb */ color: rgb(189, 65, 174);
/* oklch */ color: oklch(58.7% 0.200 333.0);

Tailwind

colors: {
  custom: {
    50: '#d47fc6',
    500: '#bd41ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd41ae;
$custom-light: #d47fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd41ae",
  "rgb": {
    "r": 189,
    "g": 65,
    "b": 174
  },
  "hsl": {
    "h": 307.258,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.58716,
    "c": 0.2,
    "h": 333
  },
  "luminance": 0.17655
}

Semantic roles & 50–950 ramp

primary

#BD41AE

secondary

#91C998

accent

#D8604F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD41AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →