#BD41AD#BD41AD

#BD41AD is a mid, vivid purple. Relative luminance 0.176; OKLCH L 58.7% C 0.199 H 333.3°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD41AD
RGB	rgb(189, 65, 173)
HSL	hsl(308, 49%, 50%)
HSV	hsv(308, 66%, 74%)
CMYK	cmyk(0%, 65.6%, 8.5%, 25.9%)
CIE-LAB	lab(49.03, 61.71, -32.68)
CIE-LCH	lch(49.03, 69.83, 332.09°)
OKLab	oklab(58.67% 0.1781 -0.0894)
OKLCH	oklch(58.67% 0.199 333.3)
XYZ	xyz(30.4195, 17.6190, 41.3257)
Luminance	0.1762 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD41AD #41BD51

analogous

#8F41BD #BD41AD #BD416F

triadic

#BD41AD #ADBD41 #41ADBD

tetradic

#BD41AD #BD8F41 #41BD51 #416FBD

square

#BD41AD #BD8F41 #41BD51 #416FBD

split-complementary

#BD41AD #6FBD41 #41BD8F

monochromatic

#62225A #8F3183 #BD41AD #CD6EC1 #DD9CD4

Accessibility & contrast

On white

4.64

#BD41AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#BD41AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD41AD

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD41AD	#FFFFFF	#000000	##FFFFFF
##BD41AD	1.00	4.64	4.52	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E69B0

Deuteranopia (green-blind)

#687BAA

Tritanopia (blue-blind)

#C54B71

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd41ad;
/* rgb */ color: rgb(189, 65, 173);
/* oklch */ color: oklch(58.7% 0.199 333.3);

Tailwind

colors: {
  custom: {
    50: '#d47fc6',
    500: '#bd41ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd41ad;
$custom-light: #d47fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd41ad",
  "rgb": {
    "r": 189,
    "g": 65,
    "b": 173
  },
  "hsl": {
    "h": 307.742,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.58666,
    "c": 0.19924,
    "h": 333.3
  },
  "luminance": 0.17617
}

Semantic roles & 50–950 ramp

primary

#BD41AD

secondary

#91C998

accent

#D8614F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD41AD

Body copy rendered with the generated semantic roles for this colour.

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