#BD41AB#BD41AB

#BD41AB is a mid, vivid purple. Relative luminance 0.175; OKLCH L 58.6% C 0.198 H 334.1°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD41AB
RGB	rgb(189, 65, 171)
HSL	hsl(309, 49%, 50%)
HSV	hsv(309, 66%, 74%)
CMYK	cmyk(0%, 65.6%, 9.5%, 25.9%)
CIE-LAB	lab(48.94, 61.39, -31.66)
CIE-LCH	lch(48.94, 69.07, 332.72°)
OKLab	oklab(58.57% 0.1778 -0.0864)
OKLCH	oklch(58.57% 0.198 334.1)
XYZ	xyz(30.2274, 17.5421, 40.3141)
Luminance	0.1754 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD41AB #41BD53

analogous

#9141BD #BD41AB #BD416D

triadic

#BD41AB #ABBD41 #41ABBD

tetradic

#BD41AB #BD9141 #41BD53 #416DBD

square

#BD41AB #BD9141 #41BD53 #416DBD

split-complementary

#BD41AB #6DBD41 #41BD91

monochromatic

#622259 #8F3182 #BD41AB #CD6EBF #DD9CD3

Accessibility & contrast

On white

4.66

#BD41AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD41AB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD41AB

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD41AB	#FFFFFF	#000000	##FFFFFF
##BD41AB	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F69AE

Deuteranopia (green-blind)

#687BA8

Tritanopia (blue-blind)

#C64A70

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd41ab;
/* rgb */ color: rgb(189, 65, 171);
/* oklch */ color: oklch(58.6% 0.198 334.1);

Tailwind

colors: {
  custom: {
    50: '#d47fc4',
    500: '#bd41ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd41ab;
$custom-light: #d47fc4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd41ab",
  "rgb": {
    "r": 189,
    "g": 65,
    "b": 171
  },
  "hsl": {
    "h": 308.71,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.58566,
    "c": 0.19774,
    "h": 334.1
  },
  "luminance": 0.1754
}

Semantic roles & 50–950 ramp

primary

#BD41AB

secondary

#91C999

accent

#D8634F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD41AB

Body copy rendered with the generated semantic roles for this colour.

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