#BD41AA#BD41AA

#BD41AA is a mid, vivid purple. Relative luminance 0.175; OKLCH L 58.5% C 0.197 H 334.4°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD41AA
RGB	rgb(189, 65, 170)
HSL	hsl(309, 49%, 50%)
HSV	hsv(309, 66%, 74%)
CMYK	cmyk(0%, 65.6%, 10.1%, 25.9%)
CIE-LAB	lab(48.89, 61.24, -31.14)
CIE-LCH	lch(48.89, 68.70, 333.05°)
OKLab	oklab(58.52% 0.1777 -0.085)
OKLCH	oklch(58.52% 0.197 334.4)
XYZ	xyz(30.1325, 17.5041, 39.8140)
Luminance	0.1750 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD41AA #41BD54

analogous

#9241BD #BD41AA #BD416C

triadic

#BD41AA #AABD41 #41AABD

tetradic

#BD41AA #BD9241 #41BD54 #416CBD

square

#BD41AA #BD9241 #41BD54 #416CBD

split-complementary

#BD41AA #6CBD41 #41BD92

monochromatic

#622258 #8F3181 #BD41AA #CD6EBF #DD9CD3

Accessibility & contrast

On white

4.67

#BD41AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD41AA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD41AA

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD41AA	#FFFFFF	#000000	##FFFFFF
##BD41AA	1.00	4.67	4.50	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4068AD

Deuteranopia (green-blind)

#697BA7

Tritanopia (blue-blind)

#C64A70

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd41aa;
/* rgb */ color: rgb(189, 65, 170);
/* oklch */ color: oklch(58.5% 0.197 334.4);

Tailwind

colors: {
  custom: {
    50: '#d47fc3',
    500: '#bd41aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd41aa;
$custom-light: #d47fc3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd41aa",
  "rgb": {
    "r": 189,
    "g": 65,
    "b": 170
  },
  "hsl": {
    "h": 309.194,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.58517,
    "c": 0.19699,
    "h": 334.4
  },
  "luminance": 0.17502
}

Semantic roles & 50–950 ramp

primary

#BD41AA

secondary

#91C999

accent

#D8644F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD41AA

Body copy rendered with the generated semantic roles for this colour.

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