#BD41A4#BD41A4

#BD41A4 is a mid, vivid pink. Relative luminance 0.173; OKLCH L 58.2% C 0.193 H 336.7°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD41A4
RGB	rgb(189, 65, 164)
HSL	hsl(312, 49%, 50%)
HSV	hsv(312, 66%, 74%)
CMYK	cmyk(0%, 65.6%, 13.2%, 25.9%)
CIE-LAB	lab(48.61, 60.32, -28.03)
CIE-LCH	lch(48.61, 66.51, 335.08°)
OKLab	oklab(58.23% 0.1769 -0.0761)
OKLCH	oklch(58.23% 0.193 336.7)
XYZ	xyz(29.5778, 17.2823, 36.8928)
Luminance	0.1728 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD41A4 #41BD5A

analogous

#9841BD #BD41A4 #BD4166

triadic

#BD41A4 #A4BD41 #41A4BD

tetradic

#BD41A4 #BD9841 #41BD5A #4166BD

square

#BD41A4 #BD9841 #41BD5A #4166BD

split-complementary

#BD41A4 #66BD41 #41BD98

monochromatic

#622255 #8F317C #BD41A4 #CD6EBA #DD9CD0

Accessibility & contrast

On white

4.71

#BD41A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BD41A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD41A4

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD41A4	#FFFFFF	#000000	##FFFFFF
##BD41A4	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4467A7

Deuteranopia (green-blind)

#6B7AA1

Tritanopia (blue-blind)

#C7486D

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd41a4;
/* rgb */ color: rgb(189, 65, 164);
/* oklch */ color: oklch(58.2% 0.193 336.7);

Tailwind

colors: {
  custom: {
    50: '#d47ebf',
    500: '#bd41a4',
    950: '#000000',
  },
}

SCSS

$custom: #bd41a4;
$custom-light: #d47ebf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd41a4",
  "rgb": {
    "r": 189,
    "g": 65,
    "b": 164
  },
  "hsl": {
    "h": 312.097,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.58227,
    "c": 0.1926,
    "h": 336.7
  },
  "luminance": 0.1728
}

Semantic roles & 50–950 ramp

primary

#BD41A4

secondary

#91C99C

accent

#D86B4F

background

#FDF8FB

surface

#FBEFF7

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD41A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →