#BD40E0#BD40E0

#BD40E0 is a mid, highly saturated purple. Relative luminance 0.199; OKLCH L 61.5% C 0.242 H 317.8°. Best body text is #000000 at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD40E0
RGB	rgb(189, 64, 224)
HSL	hsl(287, 72%, 56%)
HSV	hsv(287, 71%, 88%)
CMYK	cmyk(15.6%, 71.4%, 0%, 12.2%)
CIE-LAB	lab(51.69, 70.91, -57.88)
CIE-LCH	lch(51.69, 91.54, 320.78°)
OKLab	oklab(61.48% 0.1794 -0.1626)
OKLCH	oklch(61.48% 0.242 317.8)
XYZ	xyz(36.2723, 19.8690, 72.4310)
Luminance	0.1987 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40E0 #63E040

analogous

#6D40E0 #BD40E0 #E040B3

triadic

#BD40E0 #E0BD40 #40E0BD

tetradic

#BD40E0 #E06D40 #63E040 #40B3E0

square

#BD40E0 #E06D40 #63E040 #40B3E0

split-complementary

#BD40E0 #B3E040 #40E06D

monochromatic

#74178E #9F20C3 #BD40E0 #CF75E9 #E1A9F1

Accessibility & contrast

On white

4.22

#BD40E0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.97

#BD40E0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40E0

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40E0	#FFFFFF	#000000	##000000
##BD40E0	1.00	4.22	4.97	4.97
#FFFFFF	4.22	1.00	21.00	21.00
#000000	4.97	21.00	1.00	1.00
##000000	4.97	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0073E5

Deuteranopia (green-blind)

#467FDC

Tritanopia (blue-blind)

#BC608D

Achromatopsia (no color)

#7B7B7B

Design tokens & code

CSS

--color: #bd40e0;
/* rgb */ color: rgb(189, 64, 224);
/* oklch */ color: oklch(61.5% 0.242 317.8);

Tailwind

colors: {
  custom: {
    50: '#d580ea',
    500: '#bd40e0',
    950: '#000000',
  },
}

SCSS

$custom: #bd40e0;
$custom-light: #d580ea;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40e0",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 224
  },
  "hsl": {
    "h": 286.875,
    "s": 72.072,
    "l": 56.471
  },
  "oklch": {
    "l": 0.61477,
    "c": 0.24214,
    "h": 317.8
  },
  "luminance": 0.19867
}

Semantic roles & 50–950 ramp

primary

#BD40E0

secondary

#ABDF9D

accent

#EF3961

background

#FDF8FE

surface

#FBEFFD

border

#D4CAD5

text

#150B16

muted

#837C84

Preview Lab

Preview with #BD40E0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →